Consumers We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.

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Consumers Are Pursuing Value: Why Brands Need to Pay Attention

11/28/2022

An Hodgson Bio

With the holidays approaching and inflation surging, value is at top of mind for many consumers. But value is more than value for money, and the pursuit of value is here to stay as one of the 10 most influential megatrends identified by Euromonitor International as having far-reaching impact on industries, companies, and consumers.

In this podcast, An Hodgson explains all about the Pursuit of Value – where it comes from, why businesses should pay attention, and how can they win with this megatrend.

For further insight, read our article, Cost of Living Crisis: How Does it Impact Companies and Consumers?