Editor's Choice
Unlocking Three Types of Consumers to Drive Brand Engagement
Euromonitor International
Segmenting your consumers is crucial for effectively targeting the right audience. Join our experts to learn how to connect with your customers more deeply or expand your audience. In this discussion, you’ll hear about three consumer types—Wellness Enthusiasts, Brand Champions and Connected Shoppers—and the factors influencing their purchasing decisions, so you can cater to their preferences.
How to Segment Your Target Audience
Jana Rude
Consumer segmentation is a powerful tool that helps you better understand and reach the right audience. But demographic or geographic traits are just the starting point. In this quick video, you'll learn about two types of indicators that can improve your marketing strategies. You can also find different types of shoppers to target in our report, Eight Types of Consumers for Targeted Marketing.
Euromonitor's Approach to Consumer Insights
Lisa Holmes
Euromonitor International fields surveys and other consumer insights methods as part of our global research. These surveys allow us to contextualise the voice of the consumer alongside our global market data. Watch this video to learn more about our…
Understanding the Path to Purchase
Euromonitor International
Consumer segmentation goes far beyond age, gender and income. Here, we explain the key factors you should consider when grouping consumers to create effective and personalised buying experiences.
How to Apply Megatrends to Your Strategy
Euromonitor International
When you apply megatrends to your strategy, you’re able to innovate for your customer and their evolving demands. Ali Angus who heads up our innovation practice walks you through four steps to follow, so you can use megatrend analysis in your strategy.
Why Megatrends Matter for Business
Isabella Milne
What are megatrends? And why should you pay attention to these shifts? Find those answers in this clip. You’ll meet Issy, Kirsten and Radhika—three of our consultants who partner with businesses on strategic planning and growth tactics. They help you understand the power of megatrends and how you can use these insights to guide your innovation plans.