Segmenting your consumers is crucial for effectively targeting the right audience. Join our experts to learn how to connect with your customers more deeply or expand your audience.
In this discussion, you’ll hear about three consumer types—Wellness Enthusiasts, Brand Champions and Connected Shoppers—and the factors influencing their purchasing decisions, so you can cater to their preferences.
Meet our experts
Michelle Evans – Global Lead – Retail and Digital Consumer
Irina Barbalova – Global Lead – Health and Beauty
Nadejda Popova – Senior Manager - Loyalty
Jana Rude – Senior Insight Manager, Consumers
This video has been edited for length. Gain more insights by listening to the full conversation as a podcast.
Unlocking Three Types of Consumers to Drive Brand Engagement
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