vilnius
English, Lithuanian
Ieva is a Senior Research Analyst in Euromonitor's Economies and Consumer Industrial team.
Ieva works mainly with industrial data, where she covers data collection, standardisation, modelling and forecasting. Ieva has a bachelor’s degree in Statistics and master’s degree in Economics. She previously worked for the Lithuanian Department of Statistics.
Food ingredients Europe has been uniting the world’s leading food & beverage suppliers, buyers, R&D experts and production specialists for over 35 years.
Historically, energy drinks have long been regarded as a premium offering in India, with Red Bull reigning supreme. Since its debut in 2009, Red Bull has maintained its stronghold over the category. Metal beverage cans used to be the preferred packaging choice, especially for premium brands, as they continue to extend their reach through this form of packaging.
Growing political and economic tensions are leading to supply chain diversification efforts, with new regional trade hubs emerging in Asia, Europe and the Americas. However, it remains unclear if new manufacturing hubs can fully replace China in global supply chains due to China's dominance in the hi-tech goods sector and underdeveloped supporting industries in other countries.