New Indian brands like Noise and Fire-Boltt dominate consumer electronics in India with affordable but feature-rich products. This trend of affordable indulgence is reshaping consumer behaviour, with India's TWS earbuds and activity wearables market projected to reach USD8.2 billion by 2029.
An improving supply outlook and muted demand have eased pressures in the commodity markets. In 2024, weaker manufacturing activity in key markets is set to limit price growth for energy and metals, while robust crop forecasts should curb agrifood price increases.
今日のビジネス環境では、成長力と競争力を維持するために、より迅速で優れたイノベーションの創出が求められている。本記事では、イノベーション戦略や新製品開発において企業が犯しがちな5つの大きな失敗を紹介する。
2023年、日中韓3か国は、世界のEコマース小売市場全体の実に40%を、アジア太平洋地域 のEコマース小売市場全体の87%を占めています。今後数年間、新興国におけるEコマース市場の強い成長が予想される中、日中韓3か国はデジタルインフラが十分整備されていることもあり、2028年時点でも、アジア太平洋地域全体の85%を占める主要Eコマース市場でい続けることが予測されています。
Nearly a third of consumers in East Asia find the ability to “order at any time, from anywhere” as a key motivation driving the region’s online shopping habits, data analytics firm has revealed. With increased high-speed internet availability and rapid urbanisation in East Asia, a strong demand for quick and efficient shopping solutions has driven the region’s evolving e-commerce shopping environment, according to Euromonitor International’s recent report.
Travel is in full swing as key milestones approach on the path to sustainability. Looking beyond ‘business as usual’ trends, how are travel businesses and destinations embracing transformation to ensure that the current growth paradigm fits with climate targets?
Sustainable practices, which range from minimising a brand's environmental footprint to advancing sustainability goals, have helped create and cultivate authentic brands that resonate with consumer values and strengthen brand image.
Soft drinks innovation strategy in 2024 is being developed in the context of a more challenging economic and financial environment. Sharp rises in the cost-of-living have made premium-priced products (generally the focus of beverage innovation investment) more difficult for consumers to afford and adopt
As new trends across health and nutrition emerge, it is important for companies and brands to understand consumer health perceptions and concerns, as well as related consumption and exercising habits. Our Voice of the Consumer: Health and Nutrition Survey can help.