Jacques Olivier Consultant
london
English, Afrikaans
About Jacques
After four years of industry specific research across sub-Saharan Africa as a Senior Analyst, Jacques transferred to the London office at the end of 2021. Here he uses his expertise in a Consultant role in consumer research and insights. He continues to explore new and innovative ways to share and discuss the latest consumer insights, both internally to colleagues and externally to clients.
Expertise
Starting his career as an Associate Analyst at Euromonitor in Cape Town in 2017, Jacques focused on Home and Tech industries in South Africa, which soon expanded into the rest of sub-Saharan Africa, with his research extending to drinks and tobacco. Focusing on emerging market characteristics, Jacques played an integral role in guiding clients and companies through the latest developments within this dynamic region. Before joining Euromonitor, Jacques was involved with managing online communities for the B2B sector, by creating thought provoking content for a range of audiences. Both then and now, his aim has always been to generate conversation, and create consumer engagement for every topic and strategic theme in his remit.
Recently Published Work
The New Business Frontier: How to Thrive in Sub-Saharan Africa
Jacques Olivier
In the new consumer reality, where the focus is firmly on affordability, value, and the cost of living, sub-Saharan Africa emerges as a region rife with opportunities. To fully embrace these opportunities, businesses need to prepare for the evolution of the youth cohort, offer and take advantage of homegrown offerings based on local demands, and embrace technological innovation as an enabler for financial inclusion.
Asia Pacific Households: In Charts
Jacques Olivier
Households in Asia Pacific are experiencing major structural transformation. The growth of urban concentrated households is influencing consumption patterns, while lifestyle changes result in changing household composition from family-focused to solo-living dwellings. Reduced birth rates and the rapid increase of ageing populations also bring a new set of challenges that will impact economic growth.
Local Insights: Breakfast in Kenya
Lois Berman
Join our in-country analyst, based in Nairobi Kenya, as she walks you through the typical purchasing behaviour of a middle-class consumer in Kenya. The consumer journey will introduce viewers to the informal retailing environment, by showcasing where traditional products and heritage brands are purchased and how a typical breakfast is prepared. Understand the local insights, such as why consumers stick to their daily purchasing routines and how low prices and proximity to retailers influence their spending habits and why informal retailers remain popular in major cities.