Jitong Li Senior Analyst
chicago
English, Chinese
About Jitong
Jitong specialises in fashion-related industries in the US, especially the apparel and footwear industry. She leads with Euromonitor's use of digital tools, such as web scraping, text mining and web/APP traffic data in market research.
Expertise
Jitong advises clients across fashion industries by providing insights into consumer trends and competitive landscapes in the US. She has strengths in fashion content creation and unique knowledge of China-based companies' success overseas, such as Shein in the US. Jitong holds a PhD in Fashion Marketing and Management from NC State University. Before joining Euromonitor, Jitong conducted academic and industrial research on fashion consumer behaviour, sustainability marketing and education, and social media marketing, employing various research methods and tools such as surveys, interviews, and text mining.
Related to Eyewear
Unlocking Sustainability Opportunities in Beauty and Personal Care
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As scrutiny intensifies on corporate sustainability communication, this is the first of a new series of articles highlighting key insights from Euromonitor’s Sustainability platform. The Beauty and Personal Care industry is experiencing a sustainability-led growth, with sustainable products seeing a 10% CAGR from 2020 to 2023. Utilising data from the AI-based Passport Sustainability platform, Euromonitor underscores the need for companies to adopt transparent sustainability practices. This key move not only helps manage risks and comply with regulation, but also harnesses the increasing consumer preference for sustainable products.
Beauty and Personal Care in Eastern Europe: A Steady Rise with Turbulence Beneath the Surface
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Buoyed by rising disposable incomes and discretionary spending approaching the levels similar to those enjoyed by their Western counterparts, Eastern European consumers drove steady growth in the beauty and personal care industry over the last few years. The pandemic, geopolitical shocks such as the war in Ukraine and the consequent inflation surge – none of them managed to derail continuous expansion of sales. Even the exorbitant price increases did not stop consumers moving towards more sophisticated products rather than trading down or reducing usage occasions.
Top Trends Shaping the Beauty and Personal Care Industry in 2024
Kayla Villena
The beauty and personal care industry outperformed expectations for 2023, driven by both mass and premium segments, steady growth in key beauty-centric categories, premiumisation in personal care categories, and growing consumer confidence. Euromonitor International takes a deeper look at four key trends that are adding value for consumers and impacting beauty consumption.