Lisa Holmes Head of Practice - Consumer Insights
chicago
English
As leader of Euromonitor’s Consumer Insights practice, I am an expert at identifying the right questions to ask of the right people, connecting clients with actionable insights from their target consumers, customers, and peers.
About Lisa
Lisa leads Euromonitor’s global Consumer Insights offering across both syndicated and custom products. She oversees a team of consumer insight specialists whose work includes: survey development, fieldwork management, data cleaning, rigorous data analysis, and insightful reporting.
Expertise
Lisa specialises in synthesizing the results of Euromonitor’s consumer research into client insights and business implications, particularly focusing on the consumer path to purchase and consumer segmentation. Prior to joining Euromonitor, Lisa was Senior Research Analyst at a high-profile private wealth management research firm.
Recently Published Work
How Consumer Segmentation Can Help Brands Navigate the Changing Consumer Landscape
Lisa Holmes
Consumer segmentation is a powerful tool that helps you better understand and appeal to your audience. Read about four common methods and seven types of consumers to target.
Chart of the Month: Consumers and Companies Align on Climate Concerns and Sustainability Action
Paula Ferolla
Many consumers strive to make sustainable choices in their purchases and daily habits. This puts increased pressure on brands to provide transparency and ethical products and services to their customers. In response, many companies have a proactive sustainability strategy in place.
Euromonitor's Approach to Consumer Insights
Lisa Holmes
Euromonitor International fields surveys and other consumer insights methods as part of our global research. These surveys allow us to contextualise the voice of the consumer alongside our global market data. Watch this video to learn more about our…