Chart of the Month: Consumers and Companies Align on Climate Concerns and Sustainability Action

Climate action has taken centre stage on the global agenda. Over half of global consumers are worried about climate change and nearly three quarters of companies indicate that climate action is important to their business. More broadly, many consumers strive to make sustainable choices in their purchases and daily habits. This puts increased pressure on brands to provide transparency and ethical products and services to their customers. In response, many companies have a proactive sustainability strategy in place.

Businesses worldwide recognise the significant impact of their practices on the environment and communities in their pursuit of sustainability. However, many struggle to measure and report these impacts effectively. As regulations demand transparency and evidence of sustainability efforts, companies must prioritise sustainability more rigorously. To ensure compliance, forward-thinking corporates are shifting away from solely relying on internal metrics. Instead, they are embracing third party and standardised initiatives and metrics such as the UN’s Sustainable Development Goals, outsourced consumer research and customer surveys.

More about the Voice of the Consumer: Sustainability Survey  

As sustainability is an ever-evolving trend across several industries, it is important for companies and brands to understand the key aspects of consumer sustainable behaviour, including lifestyle choices, personal values, sustainable shopping preferences and others.  

To effectively help businesses, we worked with our in-house industry experts and analysts alongside key players within the industry to create the Sustainability Survey, which covers a wide array of topics and key trends in 40 countries.  

Key Questions the Voice of the Consumer: Sustainability Survey Answers  

• How does the financial situation influence consumers sustainable purchases? 

• What are the main barriers to sustainable purchases? 

• How do generations differ in sustainable claims perception? 

• What are the main information sources on sustainable products? 

Euromonitor International's Consumer Insights Offering  

Euromonitor designs consumer survey in-house, using input from research experts and clients. Our offering includes nine annual Voice of the Consumer tracking surveys, which can be explored in the Survey dashboard and in the data download tool for in-depth analysis. These capabilities live in Passport, Euromonitor’s one stop shop for industry, economies and consumer data. Connect with our team to learn more.   

Read our article, Megatrends: Quantifying Sustainable Living, for more analysis on consumer attitudes and actions around sustainability. Check out the article, Key Trends Shaping the Sustainability Agenda in 2024, to gather insights on the current corporate sustainability landscape.