Paula Ferolla Research Analyst
são paulo
English, Portuguese
About Paula
Paula is a Consumer Insights Consultant at Euromonitor International, based in the company’s São Paulo office.
Expertise
Paula currently works in the Consumer Insights team. She has also been a part of the Home and Tech vertical, focusing on syndicated research for Brazil. Her industry expertise includes consumer appliances, tissue and hygiene, home care, toys and games and home and garden. She is particularly interested in consumer behaviour shifts stemming from generational differences and changes, and how this can be applied to new business opportunities for growth. Prior to Euromonitor, Paula worked in commercial planning and also in market research, where she developed strong analytical skills and a talent for providing business leaders with shrewd and perspicacious consumer insight.
Recently Published Work
Chart of the Month: Understanding Consumer Trends in Vacation Planning
Paula Ferolla
Understanding consumer behaviour is crucial for travel and tourism players to tailor services, identify emerging trends and adapt to market shifts. From airline to lodging and attraction companies, businesses are evolving in sustainable and digital transformation, and adopting Generative AI.
Chart of the Month: Exploring Trends by Generation in Subscription Services
Paula Ferolla
Over the past decade, subscription services have reshaped many of our habits and behaviours, providing us convenience and practicality. For instance, when looking for entertainment options, consumers can now access an endless variety of films and series from the comfort of their own sofas.
Chart of the Month: Consumers and Companies Align on Climate Concerns and Sustainability Action
Paula Ferolla
Many consumers strive to make sustainable choices in their purchases and daily habits. This puts increased pressure on brands to provide transparency and ethical products and services to their customers. In response, many companies have a proactive sustainability strategy in place.