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Evolution of Loyalty in Foodservice
Euromonitor International
This video examines how leading operators, reliant on point-based programs, can innovate to differentiate and add value, fostering stronger brand loyalty.
Modernising Loyalty: How Airlines Are Capturing Millennials and Gen Z Travellers
Prudence Lai
The airlines industry is one of the mature industries in adopting loyalty programmes as frequent flyer programmes morph into a profit centre. With shifting traveller behaviour, airlines have to transform engagement through different touchpoints to stay relevant, especially to appeal to younger generations. Airlines are working to provide mobile-led, personalised touchpoints that leverage on latest AI technology to increase their relevance with the younger generations and yield better customer loyalty.
Chart of the Month: Exploring Trends by Generation in Subscription Services
Paula Ferolla
Over the past decade, subscription services have reshaped many of our habits and behaviours, providing us convenience and practicality. For instance, when looking for entertainment options, consumers can now access an endless variety of films and series from the comfort of their own sofas.
The NIO Way to Amplify Customer Loyalty in China’s EV Market
Prudence Lai
Mobility brands are looking at novel ways to interact with customers along their journey, as well as enhance consumers’ lifetime value. China’s Electric Vehicle (EV) player NIO is shifting away from a traditional dealership model and embracing the user operations model for client acquisition, building its own strong community of “super fans” to help drive customer loyalty.
Unleashing the Power of Play: Gamification Brings the Fun In-Store
Paula Goni
With consumers rethinking their spending and retailers actively looking to revitalise their operations to increase their store appeal and sales, gamification elements as part of loyalty programmes stand as a powerful tool to facilitate engagement and in-store experiences, while enhancing the overall shopping journey.
Charting the Path to Loyalty: Subscriptions Unveiled
Nadejda Popova
The podcast explores the evolving landscape of customer loyalty and how market players are adapting their loyalty programmes to stay relevant amid changing consumer preferences and behaviours. Euromonitor International expert Nadejda Popova, Head of Loyalty, spoke recently to Robbie Baxter, one of the leading experts in subscription and membership models about what’s next for loyalty and subscriptions across different industries.