The podcast explores the evolving landscape of customer loyalty and how market players are adapting their loyalty programmes to stay relevant amid changing consumer preferences and behaviours. Euromonitor International expert Nadejda Popova, Head of Loyalty, spoke recently to Robbie Baxter, one of the leading experts in subscription and membership models about what’s next for loyalty and subscriptions across different industries.
Learn more about customer loyalty in our report, The Transformation of Customer Loyalty: A Pan-Industry View, to understand how select industries leverage customer loyalty to build a transactional and emotional relationship with customers.
Charting the Path to Loyalty: Subscriptions Unveiled
4/9/2024
Share:
Explore More
Navigating the Evolving Credit Card Loyalty Landscape
22 October 2024The Loyalty Game: Key Strategies Driving Brand Success
03 October 2024Unlocking Three Types of Consumers to Drive Brand Engagement
02 October 2024Shop Our Reports
Beyond the Product: How Servitization is Shaping the Future of Consumer Appliances
Servitization as a strategic shift in the appliance industry enhances customer experience by offering integrated services alongside products. This shift drives…
View ReportThe New Loyalty Playbook: Strategies From Leading Brands
This report evaluates top 100 brands' loyalty strategies and customer engagement performance in comparison to industry standards and competitors to identify…
View ReportUnderstanding Global Consumer Types
To gain a competitive edge and accelerate growth, companies must focus on understanding their target consumers. This report provides insights into seven…
View Report