As more employees are returning to the office in a post-Covid work environment, commuting preferences and challenges have again come into the spotlight. Although cars and motorcycles continue to be the most popular modes of commute, many consumers across geographies are looking for alternatives to vehicle ownership, driven by a desire for affordability and improved quality of life.
Financial experience impacts overall customer satisfaction across travel verticals. While prior analysis discussed intermediaries, lodging, shopping, food and dining, this article focuses on airlines, surface travel modes, attractions and wellness.
Car rental brands need to prioritise three commercial areas to improve future competitiveness: advance new models of flexible ownership, implement more convenient online rentals and progressively adopt AI and big data applications in various business processes. The three trends will play an important role in articulating new sources of income, while also helping to reduce overhead costs in the long run.
The global travel industry is expected to experience unprecedented growth in 2024, with 1.5 billion international trips forecast to generate a record-breaking USD1.9 trillion in tourism spending. Yet travel dynamics have changed profoundly due to global events such as the pandemic, wellness and sustainability and rapid technological advances.
Travel is in full swing as key milestones approach on the path to sustainability. Looking beyond ‘business as usual’ trends, how are travel businesses and destinations embracing transformation to ensure that the current growth paradigm fits with climate targets?
Understanding consumer behaviour is crucial for travel and tourism players to tailor services, identify emerging trends and adapt to market shifts. From airline to lodging and attraction companies, businesses are evolving in sustainable and digital transformation, and adopting Generative AI.