Per Brandberg Consultant
london
Swedish, English
About Per
Per is a project lead for tissue and hygiene research, with additional specialisation in the toys and games industry.
Expertise
Per advises clients on key trends, market movements and new developments, delivering an understanding of the overall industry as well as more individual, country-specific insights. Per also participates in conferences and writes tissue-related articles in trade press, as well as authoring other published content. Per has extensive experience within home and tech industries, delivering both written analysis as well as presentations to clients and conferences
Recently Published Work
Sustainability in Wipes: Trends in Hygiene and Beauty
Per Brandberg
Here we examine how sustainability is driving innovation in wipes in the tissue and hygiene space (in which the main concerns are related to biodegradeability and environmentally-friendly disposal) and BPC (in which the main concerns are packaging recyclability and free-form/ingredient claims).
Hybrid Working Podcast Series: Impact on Consumer Appliances, Electronics, Home Improvement and Gaming
Alexandre Loeur
The third in a series that explores how hybrid working has impacted several industries across Western Europe. In this episode we turn our attention to what it means for industries like consumer electronics and appliances, home improvement & gardening, toys & video games, and hygiene. Euromonitor’s Alexandre Loeur is joined by Veronika Kandusova, Per Brandberg and Miles Agbanrin. They discuss how the music and sports industry turned to gaming to engage with consumers, how people transformed their homes into workspaces, gyms or entertainment hubs and assess if these changes are here to stay.
北欧地域におけるサステナビリティ
Per Brandberg
北欧地域の人口は3,000万人に満たないが、IKEA、カールスバーグ、LEGOといった、サステナブル・イノベーションで世界をリードする消費財企業の発祥の地である。ビジネスとサステナビリティの目標を効果的に組み合わせ、そして実行することを可能にしている北欧地域の特徴とは何か？