Sachi Kimura Consultant
tokyo
Japanese, English
About Sachi
Sachi is a Consultant at Euromonitor International with a focus on services and payments and loyalty. She has additional experience in beauty and fashion, working on industries including beauty and personal care, consumer health, apparel, eyewear, personal accessories, and luxury. Based in Tokyo, she has been with Euromonitor since 2017.
Expertise
With experience in a diverse range of industries, Sachi has developed an interest in cross-industry/macro trends and connecting the dots across different industries. She views global trends from the intricate prism of a Japanese perspective, and has spoken at numerous industry events in both Japan and beyond, including In-Cos Korea in South Korea in 2019, and Euromonitor International’s own event Global Consumer Trends 2022, where she shared insight on the concept of Digital Senors. She has also contributed articles to magazines such as the Fragrance Journal in Japan. Prior to joining Euromonitor, she conducted quantitative and qualitative consumer survey planning and analysis at a marketing research firm, mainly working on automotive and fmcg industries.
Recently Published Work
Hacking Growth through E-Commerce in East Asia
Han Hu
With China, Japan and South Korea accounting for 40% of the value of the global e-commerce market, it is imperative that regional and global players learn to navigate these markets to drive growth in the region. There is no universal approach, but learnings from East Asia’s advanced and competitive e-commerce markets provide strong inputs to formulate winning strategies, in East Asia or beyond.
Points for Purpose: Micro-Donations in Loyalty
Sachi Kimura
Traditionally, loyalty programmes have relied heavily on transactional rewards to incentivise repeat purchases. With increased saturation in the loyalty space and lack of added services and perceived value, consumers tend to ignore (or not check regularly) their points status. This represents a major stumbling block for Generation Z for whom transactional points are no longer a significant draw; instead, they are highly conscious about important causes that support purpose-driven initiatives, and seek to explore how loyalty programmes embrace such initiatives.
店舗イノベーションを通じて顧客ロイヤルティを高める：SMTS2024に見た5つのキートレンド
Sachi Kimura
第58回スーパーマーケット・トレードショー2024が2024年2月、東京で開催された。 本稿では、今年の展示会場から伺えた、日本の食料品小売業における顧客ロイヤルティ構築の展望についての5つのトレンドを考察していく。