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Women’s Sportswear: The Big Winner of Paris 2024 Olympics?
Suzi Gardner
For the first time ever, the Paris 2024 Olympic Games will feature an equal number of female and male athletes, which is expected to increase fan interest and opportunities for women and girls to participate in sports. In recent years, women’s professional sports fandom and women’s participation in athletics have been on the rise, leading to opportunities for sportswear brands to appeal to women’s sports fans and female athletes alike through sponsorships, product launches and event activations.
Unlocking Potential in Retail by Embedded Finance
David Zhang
The development of embedded finance not only eases the customer journey throughout the retail funnel, which helps reduce purchase abandonment, but it also plays a critical role in driving digital transformation across channels.
Chart of the Month: Understanding Consumer Trends in Vacation Planning
Paula Ferolla
Understanding consumer behaviour is crucial for travel and tourism players to tailor services, identify emerging trends and adapt to market shifts. From airline to lodging and attraction companies, businesses are evolving in sustainable and digital transformation, and adopting Generative AI.
BYD's EURO 2024 Sponsorship Reflects Global EV Ambitions
Fransua Vytautas Razvadauskas
Earlier in 2024, the electric vehicle (EV) giant, BYD (Build Your Dream), became the first official Chinese carmaker to sponsor and partner with the European football championship, UEFA EURO 2024. The partnership underscores the ambitions of BYD, a lesser-known EV firm outside China, which is keen on expanding brand awareness in Europe and across the world.
世界一の「一人旅」国、日本。コロナ禍で一人旅への見方が大きく変化
Euromonitor International
ユーロモニターは、世界各国を対象に実施した消費者調査から、日本と、日本へのインバウンド客の８割以上を占めるアジア太平洋地域の旅行者の最新トレンドを発表しました。当社が実施した「ボイス・オブ・ザ・コンシューマー：ライフスタイルサーベイ」2024年版によると、一人旅をすると答えた人の割合は、調査対象国39か国中、日本が一番大きいことが判明しました。
FinTech Transformation Across Key Travel Verticals
David Zhang
Amid post-pandemic recovery, travel firms have been competing for share of wallets, but many have been trapped by manual operations and cumbersome payment. Financial experience impacts overall customer satisfaction, so partnerships should be formed between travel firms and fintechs to transform internal and external processes, catching the 8% CAGR (2023-2028) opportunities in the USD1.6 trillion world market in airlines, surface transport and attractions.