This visual report highlights the results of Euromonitor International’s 2024 Voice of the Consumer: Mobility survey, covering the everyday transportation habits and attitudes of global consumers.
This report comes in PPT.
Despite urban challenges such as parking issues, environmental impact and maintenance costs, personal cars remain the preferred choice for many consumers, especially in less densely populated regions with limited public transportation infrastructure. However, there has been a slight global decline in personal car ownership over the past few years.
While gasoline-powered cars continue to dominate as the main transportation option globally, a significant portion of global consumers are prioritisingeco-friendly transportation alternatives. This prioritisationhas led to a rise in the adoption of green commuting, reflecting a broader societal shift towards environmental consciousness and sustainability.
Ride hailing and ride sharing services are experiencing rapid growth in densely populated urban areas, offering convenience and flexibility to daily commuters. Traditional taxis also continue to hold a significant position globally, while car sharing and bicycle sharing services provide sustainable alternatives to private car ownership in urban areas.
Consumers are increasingly integrating emerging technologies into their daily lives, with a rising trend towards the use of AI and virtual voice assistants in cars for various activities. Safety-related features are the most popular choice for car add-ons, indicating a prioritisationof driver safety in the automotive landscape.
Consumers expect transportation prices to stay like the last year, but many prioritisecost-effective options. This includes a growing preference for second-hand cars in some regions due to value for price considerations. Also, diverse financing options such as loans and credit card benefits cater to different age groups, reflecting varying economic circumstances.
All vehicles captured by Euromonitor's vehicle volume sales data, i.e. light vehicles -passenger cars and light commercial vehicles combined. Medium and heavy-duty trucks and buses are not covered.
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