Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in North Macedonia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Demand for wound care products remains stable and, with rising unit prices in line with inflation, it is seeing strong retail value growth in 2023. Both major categories - sticking plasters/adhesive bandages and gauze, tape and other wound care - are…
Weight management and wellbeing tops the list of fastest growing categories as the health and wellness trend continues to influence consumers in North Macedonia in 2023. Also, a growing number of people are struggling with obesity, high blood…
Vitamins is experiencing strong double-digit value growth in 2023 due to rising unit prices and rampant inflation in the country. Volume sales, meanwhile, have normalised following a strong boost during the pandemic as consumers bought vitamins in…
Sports nutrition is an extremely popular category in 2023, especially sports protein powder and non-protein products. These products are equally used by professional body builders and those who exercise regularly and want to build muscle. As a…
Paediatric consumer health is achieving strong double-digit value growth in 2023 as a result of consumer demand for high-quality consumer health products positioned for children, coupled with rising unit prices and the impact of inflation. Paediatric…
An improved quality of life, higher living standards, and the health and wellness trend (and its associated link with more natural products) is driving volume sales of herbal/traditional products in 2023. Also, consumers are increasingly prepared to…
Amidst significant unit price increases and inflation, digestive remedies is experiencing double-digit retail value growth in 2023, making a strong rebound following the lifting of COVID-19 restrictions and people resuming travel. Paediatric…
Dietary supplements are seeing a strong double-digit increase in retail value sales in 2023 as a result of rising unit prices amidst rampant inflation in the country. Volume growth, meanwhile, is driven by the health and wellness trend and people…
In line with the overall performance of skin care products in beauty and personal care in North Macedonia, dermatologicals is one of the fastest growing consumer health category thanks to strong and continued consumer demand. The product and brand…
Cough, cold and allergy (hay fever) remedies is seeing slower growth in 2023 due to a shorter cold season caused by milder winter 2022/2023. The exception is antihistamines, which continues to grow at a solid rate due to high consumer demand amidst…