Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in North Macedonia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
RTD coffee continued to rebound from the impact of the COVID-19 crisis in 2023, as consumers returned to their familiar hectic lifestyles in the absence of movement restrictions and once again demanded soft drinks for on-the-go consumption. RTD…
The health and wellness trend, which is exerting a strong influence across soft drinks, has had a particularly marked impact on the development of the RTD tea category. With increasing awareness of the rise in the prevalence of obesity and other…
Soft drinks achieved minimal off-trade volume growth and double-digit off-trade value growth in North Macedonia in 2023 amidst rising unit prices and the broader impact of inflation. The on-trade recovery of soft drinks continued during the year,…
In 2023, the sports drinks category saw off-trade volume growth as demand was driven by the health and wellness trend and the growing gym culture, which has continued to accelerate, despite the demographic problems facing the country. The health and…