Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in North Macedonia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Due to inconsistent consumer demand in North Macedonia, cider/perry witnessed volatility in sales over the review period. In 2023, cider/perry sales bounced back amid growing demand with double-digit volume growth and even stronger current value…
Beer consumption slowed in North Macedonia over 2023 although total volume sales held steady. With inflation remaining well above normal levels, current value sales grew in double-digits with high prices across all beer categories. The off-trade saw…
Despite the economic challenges and negative demographic trends in 2023, alcoholic drinks witnessed moderate total volume growth in North Macedonia. The rising number of inbound tourists boosted the performance of most alcoholic drinks categories in…
Total current value sales growth for tobacco in North Macedonia in 2023 was up markedly on that recorded in 2022. The improvement was primarily attributable to unit price hikes resulting from tax increases and inflationary pressures fuelled by the…
Heated tobacco products was by far the most dynamic of the main categories within smokeless tobacco, e-vapour products and heated tobacco in North Macedonia in retail volume growth terms in 2023. While this was partly because sales are still emerging…
Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…
Fine cut tobacco was the most dynamic performer within cigars, cigarillos and smoking tobacco in North Macedonia in retail volume growth terms in 2023. This product type continued to gain ground as an economical substitute for cigarettes as unit…
As was the case throughout the review period, cigarettes in North Macedonia saw retail volume sales contract in 2023 as smoking prevalence among the adult population continued to fall in line with rising health-consciousness. Having recently become…
The number of households is set to increase moderately, while the average household size will shrink in North Macedonia over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…
The report examines the economic landscape of North Macedonia and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by exports, private consumption. However,…