North Macedonia

Overall polishes remained on its downward trajectory in 2023 in terms of volume sales growth, with Macedonian consumers reprioritising their purchases and eliminating those products deemed to be unnecessary, which included polishes for the most part.…

Laundry care in North Macedonia saw double-digit current value growth in 2023, thanks to rising unit prices against a background of high inflation. Overall volume sales within laundry care, however, were largely stagnant in 2023, with diminished…

Home insecticides saw retail volume declines in 2023 as local consumers were forced to prioritise purchases and cut down on less-essential products. Further, over 2022-23, North Macedonia saw a reduced number of flying and crawling insects,…

Overall home care recorded robust current value growth in North Macedonia in 2023, mainly as result of the impact of inflation and substantial unit price rises. In terms of volume sales growth, however, most home care categories saw stagnation or…

Overall volume sales in dishwashing stagnated in 2023, with consumer demand waning in response to high inflation and rising unit prices. Automatic dishwashing continued to see strong and steady rises as one of the better-performing product areas,…

Bleach continued to see substantial volume sales falls in 2023, posting the deepest decline recorded across all of home care. Bleach suffers from drastically reduced population among local consumers, undermining demand. However, the category managed…

Air care overall recorded a decline in volume sales growth in 2023 as current value sales rose in response to rising unit prices. Inflationary pressures and diminished disposable personal incomes prompted many consumers tend to trade down to…

In 2023, the sports drinks category saw off-trade volume growth as demand was driven by the health and wellness trend and the growing gym culture, which has continued to accelerate, despite the demographic problems facing the country. The health and…

Soft drinks achieved minimal off-trade volume growth and double-digit off-trade value growth in North Macedonia in 2023 amidst rising unit prices and the broader impact of inflation. The on-trade recovery of soft drinks continued during the year,…

The health and wellness trend, which is exerting a strong influence across soft drinks, has had a particularly marked impact on the development of the RTD tea category. With increasing awareness of the rise in the prevalence of obesity and other…

RTD coffee continued to rebound from the impact of the COVID-19 crisis in 2023, as consumers returned to their familiar hectic lifestyles in the absence of movement restrictions and once again demanded soft drinks for on-the-go consumption. RTD…

Juice achieved stable off-trade volume growth in 2023 with sales supported by the continued consumer demand for the largest product categories, especially nectars and juice drinks. In addition, the continued shift from carbonates to juice is having a…

In 2023, energy drinks saw off-trade volume sales rise as demand was driven by the younger generation of consumers, mostly Millennials and Gen Z, whose demand increased as they resumed partying and socialising after the disruption resulting from the…

Concentrates registered decline in off-trade volume terms in 2023 as liquid concentrates sales fell due to diminishing consumer demand. At the same time, thanks to the significant unit price increases in the context of high rates of general…

In 2023, carbonates achieved minimal off-trade volume growth as consumer demand was significantly impacted by the negative image that carbonates has gained amongst increasingly health conscious consumers, largely, though not entirely, due to the…

Tap water in most parts of the country remains suitable for human consumption and in certain areas is of excellent quality despite ongoing concerns about overall environmental pollution. However, as health and wellness trends continue to impact soft…

In 2023, tea repeated its success from the previous year by yet again achieving a strong retail value growth rate and continuing on a path towards full recovery in retail volume terms following the negative impact of the COVID-19 crisis. Significant…

Other hot drinks recovered moderately in retail volume terms in 2023, having seen a continuous decline in the COVID-19 crisis and during the immediate post-pandemic period. The impact of the high rate of inflation was felt on the unit prices in the…

Hot drinks achieved minimal retail volume growth and strong retail value growth in 2023 amidst rising unit prices and the broader impact of inflation. The recovery of hot drinks sales through foodservice continued during the year and the channel…

In 2023, coffee achieved very strong off-trade value growth. Whilst retail volume growth was moderate, significant unit price increases across all coffee categories, including the largest ones such as standard fresh ground coffee, led to a…