North Macedonia

As was the case throughout the review period, cigarettes in North Macedonia saw retail volume sales contract in 2023 as smoking prevalence among the adult population continued to fall in line with rising health-consciousness. Having recently become…

The number of households is set to increase moderately, while the average household size will shrink in North Macedonia over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…

The report examines the economic landscape of North Macedonia and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by exports, private consumption. However,…

It was a dismal year for sun care in North Macedonia in 2023, with both constant value and volume sales falling. Inflation continued to be high and the continuing rising costs cut into players’ profit margins. A declining population also led to a…

Despite continuing high inflation, and also a falling population, skin care in North Macedonia registered some volume growth in 2023. It was also the best performing beauty and personal care product in terms of current value growth. Premium skin care…