North Macedonia

While convenience continued to drive demand for RTDs in North Macedonia over the review period, the category faced strong declines in 2023. Local consumers, especially young adults, are opting to drink spirits such as gin and whisky which are…

With prices continuing to rise for deodorants in North Macedonia in 2023, there was a fall in constant value sales, as rising costs hit profit margins. Volume growth was also minimal. Deodorants sprays continued to account for most value sales and…

Cheese is expected to register healthy current value growth and also positive volume growth in North Macedonia in 2024. Macedonians love cheese and it is the most popular dairy product and is a key staple in the diet. Also, increasingly consumers are…

Overall polishes remained on its downward trajectory in 2023 in terms of volume sales growth, with Macedonian consumers reprioritising their purchases and eliminating those products deemed to be unnecessary, which included polishes for the most part.…

Consumer demand for gum is stagnating as fewer consumers buy bubble gum or chewing gum in North Macedonia. Gum increasingly has a bad name, due to its high sugar content and bad environmental reputation in terms of disposability, and this is a…