North Macedonia

In 2023, nappies/diapers/pants in North Macedonia is under pressure from declining retail volume growth. The falling birth rate is directly influencing sales, as fewer babies are born in the country. The migration of younger adults is also an issue…

Consumer demand for retail adult incontinence products in North Macedonia remained stable despite the cost of living challenges facing consumers in 2024. These can be essential products for the elderly as well as those struggling with lifestyle…

Retail tissue in North Macedonia witnessed limited volume growth in 2023, due to the lacklustre performance of toilet paper. Consumption has been impinged by cost of living pressures and significant price increases across all retail tissue products,…

Tissue and hygiene in Macedonia was challenged by high inflation for the second consecutive year in 2023. Although, the rate of inflation is lower compared to 2022, it remained well above normal levels in Macedonia. High inflation has stifled volume…

In 2023, current value sales of wipes witnessed a second year of double-digit growth in North Macedonia. Much of this growth was fuelled by inflation which led to price increases. Despite lowering birth rates and inflationary pressures, baby wipes…

High inflation continued to impact baby and child-specific products in North Macedonia in 2023. There was only a minimal increase in constant value sales, with volume sales falling marginally, as the birth rate continued to fall. Medicated products…

It was a dismal year for bath and shower in North Macedonia in 2023, with both constant value and volume sales falling. Inflation continued to be high and the continuing rising costs cut into players’ profit margins. A declining population also led…

It was a muted picture for beauty and personal care in North Macedonia in 2023. Inflation was still high, though it eased somewhat. However, measures to contain inflation took their toll on consumption. As a result, while beauty and personal…

Despite continuing high inflation, and also a falling population, colour cosmetics in North Macedonia registered some volume growth in 2023. However, with prices continuing to rise, consumers adopted some economising behaviours and for instance…

With prices continuing to rise for deodorants in North Macedonia in 2023, there was a fall in constant value sales, as rising costs hit profit margins. Volume growth was also minimal. Deodorants sprays continued to account for most value sales and…