North Macedonia

In 2022, though there was healthy growth in current value sales, constant value sales remained unchanged. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation and dampening sales somewhat. That being…

Eastern Europe’s digital development continues as consumers increasingly embrace digital services. Consumers previously suspicious of the safety of online payments began to trust and value the convenience of fast and secure online payment methods as…

Amidst significant unit price increases and inflation, digestive remedies is experiencing double-digit retail value growth in 2023, making a strong rebound following the lifting of COVID-19 restrictions and people resuming travel. Paediatric…

Dietary supplements are seeing a strong double-digit increase in retail value sales in 2023 as a result of rising unit prices amidst rampant inflation in the country. Volume growth, meanwhile, is driven by the health and wellness trend and people…

In line with the overall performance of skin care products in beauty and personal care in North Macedonia, dermatologicals is one of the fastest growing consumer health category thanks to strong and continued consumer demand. The product and brand…