Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in North Macedonia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Under the influence of the health and wellness trend, consumer demand for sugar confectionery in North Macedonia continues to decline in 2024. Healthier lifestyles are leading to lower consumption of sugar and sugary foods overall, with the image of…
Staple foods in North Macedonia is recording moderate volume growth in 2023 as consumer demand stagnates due to a shrinking consumer base as a result of negative demographic trends in the country. Value sales, meanwhile, are seeing strong…
Sports nutrition is an extremely popular category in 2023, especially sports protein powder and non-protein products. These products are equally used by professional body builders and those who exercise regularly and want to build muscle. As a…
In 2023, the sports drinks category saw off-trade volume growth as demand was driven by the health and wellness trend and the growing gym culture, which has continued to accelerate, despite the demographic problems facing the country. The health and…
Spirits registered robust volume growth in 2023 with some consumers in North Macedonia drinking more spirits in place of beer and wine. With total volumes already well recovered from the pandemic in 2022, demand for spirits continues to rise…