North Macedonia

Weight management and wellbeing tops the list of fastest growing categories as the health and wellness trend continues to influence consumers in North Macedonia in 2023. Also, a growing number of people are struggling with obesity, high blood…

Local consumers showed a growing preference for wine over beer in 2023, which resulted in moderate total volume growth. Consumer demand for still red, white and rosé wines was robust, resulting in stable volumes in the off-trade, and even stronger…

In 2023, current value sales of wipes witnessed a second year of double-digit growth in North Macedonia. Much of this growth was fuelled by inflation which led to price increases. Despite lowering birth rates and inflationary pressures, baby wipes…

Demand for wound care products remains stable and, with rising unit prices in line with inflation, it is seeing strong retail value growth in 2023. Both major categories - sticking plasters/adhesive bandages and gauze, tape and other wound care - are…

Health and wellness trends continue to drive consumption of yoghurt and sour milk products in 2023. Plain yoghurt is very popular in North Macedonia due to its use as an everyday ingredient to prepare healthy meals and snacks. Younger consumers…