Explore sustainability data and insights at a more granular level than ever before. Understand what sustainability claims matter most to consumers, validate winning opportunities and make substantiated claims that avoid greenwashing.
Products that make sustainability-related claims achieve better growth across multiple categories when compared with those that don’t, but do you know which are the right sustainable product claims to make in the right markets, at the right time?
Measure the sales and penetration of 70+ sustainability claims using a standardised taxonomy across 25 countries, 11 industries and 50 different categories; unlock global survey insights to help you deliver an impactful sustainability strategy, and craft substantiated claims backed by data.
Would you like to know the sustainable product claim that are most effective in your markets? For example, are 'can be recycled' product claims more popular with consumers than 'vegan' in your category and are they more likely to be profitable? Take a look at our Sustainable Claims Tracker for an overview. Learn more.
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Euromonitor played a pivotal role in reshaping
the client’s sustainable innovation strategy by
facilitating a comprehensive understanding of
the recycling infrastructure in key markets, while
also explaining the potential implications and
opportunities this knowledge presented for their
future actions.
Euromonitor assumed the role of a strategic
partner for the client’s C-Suite team, delivering an
expert-led presentation on global sustainability
trends and the future sustainability landscape.
This presentation was instrumental in shaping and
driving their product portfolio strategy.
Euromonitor recommended the right approach
to reach pet owners by understanding their
perceptions about sustainability and the current
product offering in the market, to identify gaps
and transform them into growth opportunities.
"Passport’s Sustainability tool has provided me with valuable survey data for academic research purposes, enabling the analysis of consumer behaviour across various domains of sustainable consumption. This has facilitated insightful cross-cultural comparisons between consumers, revealing differences and similarities in their sustainability practices within diverse cultural contexts."
"Passport’s Sustainability data are an invaluable support for investigations on sustainable consumption because they provide a clear view of consumers’ sustainable choices. The data cover several topic, including the purchase of sustainable products and sustainable travel choices. Passport is a great educational tool. Students can learn how to analyse and interpret market data throughout the development of project works and dissertations."
Jorge Zuniga
As scrutiny intensifies on corporate sustainability communication, this is the first of a new series of articles highlighting key insights from Euromonitor’s Sustainability platform. The Beauty and Personal Care industry is experiencing a sustainability-led growth, with sustainable products seeing a 10% CAGR from 2020 to 2023. Utilising data from the AI-based Passport Sustainability platform, Euromonitor underscores the need for companies to adopt transparent sustainability practices. This key move not only helps manage risks and comply with regulation, but also harnesses the increasing consumer preference for sustainable products.
Jorge Zuniga
Amid ongoing inflation, intensifying geopolitical issues, and climate-related supply chain disruptions, the focus on sustainability seems to be taking a back seat to immediate concerns such as profitability. In fact, there was a 7-percentage-point decrease between 2023 and 2024 in businesses stating they have a sustainability strategy in place.
Stephen Dutton
What is driving European consumer behaviour in 2024? Read this article for two consumer trends that are impacting brands in the region.
Connie Hunter-Senior
This year’s Environment Day theme of Land Restoration, Desertification and Drought Resilience outlines the opportunities for companies to accelerate and expand the implementation of sustainable agricultural practices. According to Euromonitor's Voice of the Industry Survey, 54% of global companies plan on investing in Sustainable Sourcing over the next five years, demonstrating the urgency to address sustainable sourcing to establish corporate resilience.
Connor Malloy
After a tumultuous past five years, global consumers are looking on the bright side. Explore key insights from Euromonitor's Voice of the Consumer Lifestyles Survey to understand and stay ahead of consumer behaviours and actions driving market trends.
Jorge Zuniga
FMCG industries in 2024 face a challenge to balance rising costs with escalating climate issues. Despite the recognised need for climate action, businesses grapple with actualising sustainable strategies and clearly delivering their initiatives to consumers. This article underscores the crucial role of sustainable innovation, showcasing five products from early 2024 that exemplify how brands can harness sustainable practices for relevance and competitiveness amidst evolving consumer demands.
