The outlook for personal luxury in Thailand is extremely positive over the forecast period, with value sales growth (at constant 2024 prices) set to outperform the review period average. Demand will be driven by both affluent domestic individuals and international arrivals.
The constraints of geographic distance are being reduced by online platforms and social media, which will continue to have a strong influence on fashion trends among younger consumers, such as millennials and Generation Z. While store-based boutiques remain the key channel, as many consumers still like to try on personal luxury items before making a purchase, physical outlets are facing growing pressure from e-commerce.
As Thai consumers are becoming increasingly conscious of sustainability and ethical practices, brands are likely to focus more on highlighting these aspects of their personal luxury products in their communication; for example, eco-friendly/vegan/ fur-free/leather-free bags, apparel made from upcycled materials, refills for super premium beauty and personal care, or items in eco-friendly package such as paper/glass material, are all likely to feature in the coming years.
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Understand the latest market trends and future growth opportunities for the Personal Luxury industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Luxury industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Luxury
This is an aggregation of Designer Clothing and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Luxury Portable Consumer Electronics and Super Premium Beauty and Personal Care.
See All of Our DefinitionsThis report originates from Passport, our Personal Luxury research and analysis database.
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