Turkey's personal luxury market is expected to remain flat in constant value terms (2024 prices) over the forecast period. Growth will be supressed by the rising tendency of younger Turks to spend more of their disposable incomes on experiences rather than material possessions.
Leading luxury brands are expected to closely examine the spending habits of younger generations, such as Gen Z and Gen Alpha, who prioritise value-driven purchases and demand greater transparency in both communication and manufacturing processes. Additionally, brands will likely embrace more automated systems, enabling designers to explore new levels of creativity.
While e-commerce is gaining popularity, especially in apparel, footwear, and eye care, physical stores will remain important. This is largely because consumers value the personalised advice and expertise of in-store salespeople, particularly in luxury jewellery purchases.
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Understand the latest market trends and future growth opportunities for the Personal Luxury industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Luxury industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Luxury
This is an aggregation of Designer Clothing and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Luxury Portable Consumer Electronics and Super Premium Beauty and Personal Care.
See All of Our DefinitionsThis report originates from Passport, our Personal Luxury research and analysis database.
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