Pet Care

In 2023, pet care in India is expected to display strong current value growth, driven by increasing pet humanisation and greater accessibility to pet food and pet products. Rising awareness and knowledge of the importance of good nutrition for pets…

The rapid rise of urbanisation has led to hectic lifestyles, with little time available for peace and tranquillity. Many consumers are looking for a quiet companion which is easy to maintain, which at the same time they can conveniently leave at home…

In India, the percentage of households owning a dog is 8%, which is much lower compared with other countries, such as China and US, in which 17% and 44% of households own a dog. Even amongst households which have a dog as a pet, the percentage that…

Traditionally, cats were not popular as pets in India, with a typically poor image, and unfavourable qualities associated with them. However, there has been a change in the perception of cats, along with the growing influence of digital media.…

As the world moves beyond COVID-19, fast-moving consumer goods (FMCG) brands must navigate a reality in which e-commerce growth has slowed dramatically from the lofty heights of the pandemic. Using insights obtained from Euromonitor International’s…

Mars, global leader in pet care, is well positioned to serve value- and quality-conscious consumers with its economy and premium brands. While the US is the largest market for Mars, emerging markets offer growth opportunities in the future due…

Self-care at home, as an aspect of the wellness trend, needs to be evaluated as a strategic planning priority as this will sit alongside sustainability long term as a core value pillar. This topic accelerated over the pandemic and keeps accelerating…

As e-commerce growth rates slow from historic highs, the online channel is no longer a rising tide for all categories and brands. While potential exists with e-commerce accounting for 50% of retail’s expected growth in the next five years, retailers…

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although volatility in the energy markets and faster consumption growth in China are among the key risks that could increase inflation.…

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…

There has been a growing trend in pet parents treating their pets to some luxury with expensive clothing and accessories. While still a niche product area, pet parents are starting to explore fashion trends and ideas for their pets. As pets are…

After a boom in pet adoption and demand for pet care during the lockdown years of 2020 and 2021, a sense of normalcy has returned, much like in other areas of society and in the economy. While the pet population is still growing, the rate is nowhere…

Small mammal/reptile food recorded solid current value growth toward the end of the review period, with the pandemic having boosted the other pet population and ownership. This resulted in an increasing demand for associated food and products. Small…

Dog parents in New Zealand are favouring dry food over wet food for their dogs. Dry food has numerous benefits for dogs such as being good for teeth and helping with digestion by encouraging the dog to chew more. Dry dog food makes up over half of…

The dominance of cats in New Zealand may slowly be coming to an end with a decline in the growth rates of cats after COVID-19. The cat population in New Zealand grew marginally in 2022, compared to the growth rate for dogs. Some of the key reasons…

Despite ongoing inflationary pressures, pet products continued to show modest growth in current value terms in 2023. With consumers returning to increasingly busy lifestyles, the acknowledged role of pets in creating balance in otherwise stressful…

Pet care recorded further growth in current value terms in 2023, despite an overall decline in volume. While inflation remained a key factor in boosting value sales, higher-quality, premium products with added benefits also supported growth to some…

Consistent with a return to busier, more hectic lifestyles in 2023, a growing number of consumers opted for perceived lower maintenance pet options, such as small mammals or those kept in an aquarium or terrarium. As a result, other pet food…

Dog food recorded positive growth in both volume and current value terms in 2023, following the sluggish performance of the previous year. While value growth was driven partially by price increases, premiumisation and specialisation trends also…

Cat food recorded further growth in current value terms in 2023, despite a double-digit decline in volume. This was mainly due to inflationary pressures, as manufacturers passed on the rising costs of raw materials to consumers. The trend towards…