Pet Products

This report utilises Euromonitor International’s new Passport Innovation portal to explore new brand and sub-brand launches in global pet care. Three key innovation platforms are identified for global pet food in 2023/2024, with product examples from…

In 2024, Austria's pet products category is thriving, benefiting from the continued impact of the COVID-19 pandemic, which significantly increased pet ownership as Austrians sought companionship during lockdowns. Innovation is a key growth driver,…

Holistic wellness in pet health is becoming more sophisticated than ever. As needs become more nuanced, expected benefits are becoming more specific. This report explores how pet life stage nutrition offers opportunities for targeting stage-specific…

According to travel data, domestic tourism is expected to show double-digit growth in the number of trips in 2024, given consumers are able to travel to explore different places thanks to faster and more efficient transport systems, and the greater…

Pet products in Brazil is set to experience continued retail current value growth in 2024, fuelled primarily by innovative product offerings catering to diverse consumer needs across various categories. Signs of recovery have been seen in the…

In 2024, pet products in New Zealand is witnessing similar current value growth as the previous year, as local consumers continue to prioritise their pets’ needs despite the high cost of living. However, budgetary constraints are resulting in many…

As pet owners evolve into pet parents, the pet care industry remains mostly resilient even under gloomy economic conditions due to high adoption of brand loyalty benefiting branded products in the premium segment. This report gives a global overview…

Value growth of pet products in Australia remains fairly stable, as consumers continue to prioritise their pets' needs despite the high cost of living. Due to financial constraints, pet owners are visiting veterinary clinics and grooming services…

The rising popularity of cats as household companions is leading to significant expansion of the cat population, driving up the demand for cat litter in Germany. This surge in feline ownership is creating a robust market opportunity for manufacturers…

Sales of pet products in Mexico, driven by cat litter, continue to increase strongly. The cat population is on the rise in Mexico, especially in large cities where space and time constraints make cats an attractive pet choice. Additionally,…

The Western European pet care market performed strongly during the pandemic, with pet adoption levels up and owners spending more time with their pets during home seclusion. However, the high inflation in the region was putting pressure on consumers’…

While growth in Asia Pacific pet care sales has slowed in recent years, against a backdrop of rising prices in a number of countries, it has remained positive. Expanding pet populations and more owners moving away from scraps to packaged pet food…

Pet care continues to record strong growth in real value terms in Middle East and Africa, in spite of the difficult economic environment in recent years hitting the volume sales performance. Ongoing premiumisation and pet humanisation are helping to…

Pet products witnessed consistent current value growth in South Africa in the review period, and is expected to continue growing in 2024. In addition to pet products for sanitisation, such as cat litter, an increase in pet healthcare products has…

Pet products is being supported by sales in pet healthcare in Vietnam in 2024, with other pet products (toys, bedding, etc.) also performing well. Ultimately, the performance of pet products is tied to the pet humanisation trends, although the…

Pet products is expected to see current value growth in Ukraine in 2024. Manufacturers of cat litter are experimenting with different raw materials to provide high functionality and manage the increased costs they are facing. Besides the popular…

Turkey’s pet products market is benefitting from the pet humanisation trend in 2024, as seen in other pet care categories. Humanisation is particularly pronounced among dog owners, who are thus more likely than other pet owners to buy non-essential…

In 2024, cat litter sales remain stable supporting the positive development of pet products in Slovakia. Consumers typically buy cat litter on price discounts and will compare prices using online tools from Heureka.sk and other retailers to identify…

Pet products in Romania are set to see double-digit growth in current value terms in 2024, continuing the trend of the previous year. Despite the high cost of living, consumers will remain willing to lavish their pets with care and attention, in…

Pet products in Poland is expected to register value growth, though not as high as for pet food. However, one segment that is expected to register significant growth is pet clothing. This growth reflects a global movement towards pet humanisation,…