Poland

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

An increasing number of Polish consumers are embracing a healthy and active lifestyle, looking for cooking ingredients and meals with claims and benefits that align with these goals. Many consumers are looking to reduce salt, fat and sugar while…

In 2023, health and wellness dairy products and alternatives benefited from a rising focus on foods that maximise health benefits and reduce the risk of longer-term health conditions. Consequently, consumers in 2023 increasingly looked to avoid high…

Health and wellness is a growing trend within hot drinks in Poland, with consumers aligning their food and drink choices with healthier lifestyles. Consumers are increasingly looking for low-fat, sugar and salt options while reducing elements they…

Following the COVID-19 pandemic, consumers in Poland have been increasingly focused on improving their overall health and wellness, supporting everyday living and working towards preventing long-term illnesses. This has led many to migrate towards…