Poland

Baby food in Poland is seeing value sales supported by high prices and government incentives in 2024, while volume sales remain in a slump. In light of overall inflationary pressures, the government in the country has increased financial support for…

Butter and spreads is achieving value and volume growth in Poland in 2024, with this performance supported by players’ strategies to maintain sales midst the inflationary environment. Notably, in response to rising costs and consumer demand for…

Cheese in Poland is seeing positive retail value and volume growth in 2024. Soft cheese is the best performing subcategory, as spreadable options offer great convenience to consumers – such as being able to make sandwiches quickly and easily. This…

Dairy products and alternatives is seeing positive volume and value growth in Poland in 2024. While prices remain high, inflationary pressures are easing, which is helping to support stronger sales. That said, consumers remain price-sensitive due to…

Drinking milk products is achieving small positive retail volume gains in 2024, while value is better supported by high unit prices. Indeed, we have seen high production costs for milk in Poland, which has placed pressure on manufacturers. That said,…

Other dairy is seeing positive retail gains in Poland in 2024, in both value and volume terms, and with value stronger due to high unit prices. While chilled and shelf stable desserts is the best performing category in value terms, chilled snacks are…

Plant-based dairy is seeing healthy retail value and volume growth in Poland in 2024, supported by overarching health and wellness trends, alongside trends relating to environmental sustainability. While plant-based cheese is the best performing…

Plain yoghurt and sour milk products are performing well in Poland in 2024, due to several key factors. First, these products are more affordable, making them accessible to a wide range of consumers. Second, their natural composition, often with…