Poland

Lodging (destination) is recovering in Poland, with both opportunities and challenges seen. In fact, there are a number of challenges faced by those in the lodging industry in Poland. Notably, here we cite the weakened purchasing power of consumers…

In order to look at the trends in booking, we look at the overall trends in travel. Polish consumers are re-embracing the opportunity to travel again after the pandemic restrictions were lifted, and we are seeing strong trends in both domestic travel…

Glass bottles continued to be the dominant pack type in the Polish alcoholic drinks market in 2022, continuing to fight off the stiff competition from metal beverage cans. This is because the reputation of glass bottles is very high in Poland. Glass…

Air passenger traffic levels in 2023 demonstrate that consumers remain eager to travel, despite skyrocketing ticket prices. That said, the higher ticket prices, resulting from higher costs for operators, more robustly support value growth, while…

Smart wearables are seeing continuous, strong growth in 2023. The growing focus on health and wellness is a significant driver for smart wearables in Poland. Consumers are increasingly interested in monitoring their physical activity, heart rate,…

Portable players recorded further growth in 2023, with wireless speakers driving this sales increase, as these products continue to attract consumer interest. Consumers are keen on the high quality of the sound they offer, we well as their advanced…

Smartphones witnessed volume decline in 2023, which is partly due to high market saturation, but also due to the fact that there has not been any significant innovation recently to attract consumers. Consumers are consequently satisfied with their…

Further decline in both the new and second-hand cars market has impacted demand for in-car entertainment products in Poland in 2023. A shortage of essential parts and components affected sales of new cars in the year, resulting in strong demand for…

Imaging devices continued to record declining volume sales in 2023, predominantly due to a strong fall in sales of digital cameras, which are more frequently being replaced by alternative devices. The rise of smartphones with advanced camera…

The market for LCD TVs has become saturated in recent years with many consumers already owning at least one. In Poland it is common for households to have more than one television, especially among consumers with a lower socioeconomic status.…

High inflation and the unfavourable economic conditions in Poland impacted purchases of home audio and cinema in Poland in 2023. With the high cost of living, consumers focused on saving and keeping their spending, especially on high-end products…

Headphones registered further growth in Poland in 2023, mainly driven by new product development in terms of technology. Active noise cancellation (ANC) is particularly demanded when working from home or in an open office. Quality of sound is another…

Poland’s economy experienced both challenges and opportunities amidst a backdrop of various current affairs. The country faced ongoing effects of the COVID-19 pandemic, which continued to impact economic activity and create uncertainty. The…

Decline in volume sales terms was seen across the board in computers and peripherals in 2023. Consumers’ financial difficulties and low confidence due to the weak economic situation it the country and rising cost of living meant they delayed…

The global energy crisis has had far-reaching implications for consumers, businesses and entire economies, highlighting the importance of the global energy transition and boosting energy efficiency, while creating opportunities for innovation and…

The sweet biscuits, snack bars, and fruit snacks category in Poland witnessed a trend of innovations and novel flavours that helped to maintain sales volume towards the end of the review period. Brands such as Dobry Squad, San, and Baron introduced…

There was a growing trend of sugar confectionery shops becoming more common in Poland towards the end of the review period, with these replacing traditional mobile sweets stalls. One factor that contributed to this trend was the increasing presence…

The snacks market in Poland has been significantly affected by the elevated rate of inflation and low consumer and business confidence, which have negatively impacted sales growth. Declining real incomes, coupled with an already low saving rate, put…

In Poland, meat snacks experienced a notable resurgence towards the end of the review period despite these products already having a long-standing presence in the market. This revival was not only limited to traditional meat snacks, but also…

The ice cream market in Poland experienced significant disruptions due to the rise in operational and production costs seen towards the end of the review period. These costs were often passed on to consumers, or businesses sought ways to cut costs by…