Poland

Marketing campaigns grew in importance for the chewing gum industry in Poland towards the end of the review period. Wrigley, the leading player in the chewing gum category in Poland, launched a campaign called "Every Smile is Beautiful" to support…

Inflation and higher production costs forced food companies in Poland to raise prices towards the end of the review period. While small producers often could not afford to do so without losing contracts with retail chains, larger companies like…

While HDPE bottles and folding cartons remained the two biggest pack types in Polish beauty and personal care packaging in unit volume terms in 2022, squeezable plastic tubes was third biggest and was also continuing to record rising unit volumes in…

An unbiased judiciary weakens the rule of law and corruption is more prevalent, but the business environment continues to thrive. Although the economy is expected to slow markedly in the short term owing to high inflation, medium-term prospects are…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Warsaw and Lódz, Poland's thriving urban hubs, benefit from strong productivity, elevated consumer spending, and extensive service industries. Moreover, Lódz displays the highest potential for future economic expansion. However, challenges for the…

The number of Poland's households will experience a slight increase over 2022-2027, with single-person households continuing to dominate. In 2022, household spending was notably affected by soaring inflation and rising interest rates, with a fifth of…

Ageing, urbanisation, migration, and the generational shift continue to shape Poland's demographic landscape. The number of seniors in Poland will notably increase through to 2040. The influence of Millennials on consumer preferences will solidify,…

Since the outbreak of COVID-19, many Polish consumers have adopted more thorough and more regular cleaning routines, boosting sales of surface care products. PET and HDPE bottles are the leading pack types in surface care as they are able to offer a…

Poland’s strategic geographical position makes logistics and trade of key importance and a strength for the country, with exports accounting for a half of its GDP. Innovation is also a strength, with the budget for research and development as a…

This report provides a global overview of industrial trends from 2022 through to 2027 for the key manufacturing and service sector industries. Insights analyse long-term global trends that can help businesses adapt to changes in the production and…

Consumer mobility is evolving as urbanisation, sustainability and growing technological savviness are driving demand for travel supported by dynamic payment solutions. Euromonitor International introduces the Digital Payments in Mobility Index to…

During 2022, there remained no store cards in circulation in Poland as the entire store cards concept is seen as obsolete and there are currently no issuers or operators with any interest in offering store cards to consumers. Previously, Sygma Bank…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in…

This briefing examines how the chicken commodity performs globally and in the largest countries in terms of supply and consumption. The report also provides data and analysis on chicken price dynamics, key meat-consuming industries, and exports and…

This briefing examines how the furniture industry is performing globally and in the largest countries in terms of furniture output. The report also provides data for production, market size, imports, exports, industry costs, industry profitability…

There was a sharp acceleration in the rate of growth in demand for sauces, dressings and condiments packaging during 2020, as consumers spent more time at home and prepared and ate more meals and snacks there. There was particularly strong growth in…

Even before the onset of COVID-19, the review period had seen strong growth in demand for ready meals packaging, but the pandemic added impetus to this trend in 2020. With consumers spending more time at home during the year, they ate more meals…

The briefing examines how the rubber and plastic industry is performing globally and in the largest countries in terms of output. The report provides data for production, market size, imports, exports, industry costs, industry profitability and…

The briefing introduces the 2022 Electric Vehicle (EV) Readiness Index which has been produced for 37 countries globally. The index seeks to assess the readiness of each country across four key pillars: Market Maturity, Income and Spending,…