Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Depilatories experienced notable increases in retail volume and current value sales in Poland in 2023, with growth across all categories, fuelled by the resumption of social events and travel. The mass transition from remote working back to the…
In 2023, deodorants experienced further solid growth in both retail volume and current value terms in Poland, despite already having returned to the pre-pandemic level of sales. All categories saw both volume and value growth except for deodorant…
Despite the challenges posed by rising inflation, colour cosmetics has emerged as a beacon of success for manufacturers and retailers alike. The year 2023 saw low overall retail volume growth, along with a dynamic increase in current value terms –…
After rapidly changing circumstances in recent years, beauty and personal care in Poland experienced a certain level of stabilisation in 2023, with slow retail volume growth and dynamic current value growth. A major challenge for players was to…
Bath and shower maintained growth in both retail volume and current value terms in Poland in 2023, with growth across all categories except hand sanitisers, sales of which continued to normalise after the peak of the pandemic. Bar soap saw one of the…
In 2023, baby and child-specific products maintained dynamic current value growth in Poland. This growth was purely due to price rises, as volume sales were unable to return to growth. However, different performances were seen across categories. For…
Pet products in Poland is expected to register value growth, though not as high as for pet food. However, one segment that is expected to register significant growth is pet clothing. This growth reflects a global movement towards pet humanisation,…
It is expected to be a positive picture for pet care in Poland in 2024, with both healthy double-digit current and constant value growth. An improving economic picture is also expected to support this growth, as inflation eases significantly and real…
Other pet food in Poland is expected to register higher volume growth than either dog or cat food in 2024. With many Poles leading increasingly hectic lifestyles, there is a noticeable trend toward pets that require less maintenance. In particular,…
Dog food in Poland is expected to register double-digit constant value growth in what is an improving economic picture in 2024, with inflation easing significantly, and real wages also increasing. This is expected to lead to further premiumisation,…