Poland

Despite substantial price increases amidst soaring inflation, overall current value sales growth for home products specialists in 2023 was slightly weaker than in 2022. Trade in the two largest channels of home improvement and gardening stores and…

In 2023, health and beauty specialists recorded strong growth in value sales. This channel has thus far been relatively resistant to the rising cost crisis in the country. This is influenced by its wide range of products and rapid response to the…

In 2023, general merchandise stores recorded strong current value sales growth. Much of this stemmed from the strong performance of variety stores, which in keeping with its performance throughout the review period, recorded high double-digit growth…

Discounters recorded double-digit value sales growth in 2023. Discounters are successful thanks to convenient locations and a wide range of goods, including groceries, clothing, electronics, household items and beauty and personal care in one place.…

In 2023, direct selling registered marginal growth in retail value sales. After a decline in 2022, direct selling returned to positive if marginal growth. The cost-of-living crisis proved beneficial for the industry as more people sought to be hired…

Convenience stores recorded slower value dynamics than overall retail in 2023. Higher prices in this channel stimulated a consumer shift towards discounters and supermarkets. The situation in the market favoured retail chains that can afford to offer…

Appliances and electronics specialists saw current value sales decline slightly in 2023. Trade was depressed as rapidly rising inflation caused unit prices to increase sharply and weakened consumer confidence and purchasing power. These conditions…

Apparel and footwear specialists recorded moderate value sales growth in 2023. A positive impact on the channel is the rapidly changing fashion that drives the sale of fast fashion, and even the visible trend of ultra-fast fashion, where consumers…

Street stalls/kiosks was among the better performing areas of Poland’s foodservice market in 2023, in part because comparatively low prices ensured it was somewhat less exposed to the cost-of-living crisis. Given the importance of on-the-go…

Self-service cafeterias was one of the strongest performers among the main foodservice categories in Poland in terms of growth in transactions and current value sales in 2023. Like limited-service restaurants, it weathered the cost-of-living crisis…