Poland

Glass jars is the dominant pack type in jams and preserves, which remains the main sweet spreads category – but thin wall plastic containers are growing in popularity as a cheaper alternative, with this latter pack type again recording double-digit…

There was a sharp acceleration in the rate of growth in demand for sauces, dips and condiments packaging during 2020, as consumers spent more time at home and prepared and ate more meals and snacks there. This continued in 2021, with the COVID-19 and…

Metal food cans continue to be the main packaging format used in both shelf stable meat and shelf stable seafood in Poland. Canned seafood, particularly fish, is a low-acid meal ingredient or solution that rapidly promotes the growth of microbes if…

Due to their robustness and long shelf life, metal food cans remain the dominant pack type in shelf stable fruit and vegetables, in which shelf stable vegetables account for the bulk of demand. However, alternatives to metal food cans, including…

In recent years, there has been a marked shift in the range of products available on store shelves in Poland, with plant-based milks now available in almost every shop, offering a wide selection. Similarly, once hard to find, plant-based yoghurts and…

Inflation and rising interest rates kept the Polish light vehicle market subdued in 2022; however, the next five years should bring it back on a moderate growth path. The electric vehicle fleet, albeit lagging behind Western European countries, is…

Flexible plastic remained the dominant pack type in soup in 2022, helped by its strong usage in dry soup, the biggest category, although folding cartons are also widely used in dry soup. Flexible plastic packaging comes in a variety of shapes and…

After dairy packaging unit volumes grew at their fastest rate in almost a decade in 2020, with COVID-19 the main driver of this, with slightly above-average growth also being seen in 2021, sales continued to increase in 2022. Cheese, one of the main…

Flexible plastic remained the dominant pack type in confectionery packaging in 2022. Flexible plastic continues to be chosen by manufacturers since it provides an excellent barrier against external contamination, such as dust, moisture or sunlight,…

In 2022, dried baby food was only offered in three pack types: flexible aluminium/plastic, flexible plastic and folding cartons. However, flexible aluminium/plastic was the dominant packaging format in this category, as it is easy to open, reseal and…

Value sales of premium and luxury cars grew by 8% to total PLN25 billion in 2023 due to rising demand from higher-income consumers, with expenditure proving resilient despite wider macroeconomic headwinds. Premium and luxury cars offer exceptional…

Personal luxury retail value sales increased by 18% in 2023 to amount to PLN6.6 billion, supporting growth recorded by leading brand providers, such as L’Oréal Polska Sp zoo, Kering SA and Chanel SA. Sales fell by 19% in 2020 due to the pandemic, but…

Although Ecuador is applying greater fiscal discipline, economic freedom remains constrained by state influence and a weak rule of law. Economic growth is set to slow further and reliance on commodity exports is very high, but inflation is relatively…

Value sales of fine wines/champagne and spirits grew by 20% to total PLN1.7 billion in 2023, boosted by consumers’ desire to enjoy themselves after the pandemic. Enjoying a drink with friends remains a priority leisure activity, following on from the…

Tourist visitor levels in Poland recovered in 2023, despite global macroeconomic pressures such as high inflation and the rapid escalation of living costs. This was an improvement on previous years when the pandemic prevented people from travelling.…

In 2023, the Polish yoghurt market was dominated by three main players: Zott Polska, Bakoma, and Danone. Lactalis Polska had substantially bolstered the drinking yoghurt mix segment. Bakoma offered premium yoghurts in several flavours, including…

In recent years, there has been a marked shift in the range of products available on store shelves in Poland, with plant-based milks now available in almost every shop, offering a wide selection. Similarly, once hard to find, plant-based yoghurts and…

As the popularity of home cooking rises, spurred by lessons learned during the pandemic and ongoing inflation in Poland, Poles are increasingly preparing meals at home. This trend is expected to drive sales of dairy products often used as…

In 2023, dairy producers in Poland employed innovative marketing campaigns to stimulate the sales of drinking milk products. The Dairy Cooperative Piatnica (OSM Piatnica) launched a notable campaign promoting its fresh milk, distinguished by its…

In 2023, the Polish dairy industry experienced a significant downturn as milk prices steadily declined since January. Dairy corporations reduced purchase prices by an excess of 30-40 grosz per litre, a trend that would persist for most of the year.…