Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Spirit-based RTDs was the most dynamic category within RTDs in Poland in 2023. Looking to capitalise on the growing demand for these products players continued to develop and launch new lines of RTDs in 2023. For example, in 2023 Jack Daniel's & Cola…
Home furnishings in Poland registered a far more muted performance in current value terms in 2023, when compared to the previous years of the review period. This came within a context of a challenging macroeconomic environment, with inflationary…
The gardening market in Poland proved to be more resilient than other categories in 2023, with high single-digit growth in current value terms. In a challenging macroeconomic environment, characterised by high inflation and a contracting housing…
In 2023, deodorants experienced further solid growth in both retail volume and current value terms in Poland, despite already having returned to the pre-pandemic level of sales. All categories saw both volume and value growth except for deodorant…
It is expected to be a positive picture for pet care in Poland in 2024, with both healthy double-digit current and constant value growth. An improving economic picture is also expected to support this growth, as inflation eases significantly and real…
Consumer foodservice in Poland saw growth in total transactions and current value sales slow dramatically in 2023. This was partly due to the normalisation of consumption habits following the market’s rapid rebound from the negative impact of the…
High inflation continues to cause significant implications for the Polish economy and its consumers in 2023, leading to a decrease in purchasing power as the prices of goods and services increased. Many households are struggling with high costs of…
Sugar confectionery in Poland saw robust current value growth in 2024, albeit at a slower rate than the previous year of the review period. However, volume sales saw modest decline, dragged down by a weak retail performance.
In 2024, ice cream saw growth across all metrics in Poland, although volume growth increased on the previous year while current value growth slowed but remained robust.
After registering a slight decline in sales volume due to the rapid inflation of 2023, gum in Poland in 2024 was characterised by growth in both volume and current value sales. This optimistic trend is primarily attributed to the anticipated…