Poland

High inflation and the unfavourable economic conditions in Poland impacted purchases of home audio and cinema in Poland in 2023. With the high cost of living, consumers focused on saving and keeping their spending, especially on high-end products…

Financial cards and payments in Poland is undergoing substantial change with the continued increase in non-cash transactions in 2023. Card operators are focused on providing access to a variety of payment methods so that the consumer and merchant can…

Due to their robustness and long shelf life, metal food cans remain the dominant pack type in shelf stable fruit and vegetables, in which shelf stable vegetables account for the bulk of demand. However, alternatives to metal food cans, including…

In recent years, there has been a marked shift in the range of products available on store shelves in Poland, with plant-based milks now available in almost every shop, offering a wide selection. Similarly, once hard to find, plant-based yoghurts and…

In 2023, Poland is seeing a significant expansion in processed fruit and vegetable offerings as players cater to growing consumer demand for convenience, health-conscious options, and varied flavour profiles.

Flexible plastic remained the dominant pack type in soup in 2022, helped by its strong usage in dry soup, the biggest category, although folding cartons are also widely used in dry soup. Flexible plastic packaging comes in a variety of shapes and…

This report provides valuable insights into product innovation in Poland, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and subbrand launch activity.

There was a sharp acceleration in the rate of growth in demand for sauces, dips and condiments packaging during 2020, as consumers spent more time at home and prepared and ate more meals and snacks there. This continued in 2021, with the COVID-19 and…

Metal food cans continue to be the main packaging format used in both shelf stable meat and shelf stable seafood in Poland. Canned seafood, particularly fish, is a low-acid meal ingredient or solution that rapidly promotes the growth of microbes if…

Value sales of premium and luxury cars grew by 8% to total PLN25 billion in 2023 due to rising demand from higher-income consumers, with expenditure proving resilient despite wider macroeconomic headwinds. Premium and luxury cars offer exceptional…

During 2022, there remained no store cards in circulation in Poland as the entire store cards concept is seen as obsolete and there are currently no issuers or operators with any interest in offering store cards to consumers. Previously, Sygma Bank…

The sweet biscuits, snack bars, and fruit snacks category in Poland witnessed a trend of innovations and novel flavours that helped to maintain sales volume towards the end of the review period. Brands such as Dobry Squad, San, and Baron introduced…

The Polish meat market is undergoing a phase of brand rejuvenation and minor innovations to align with evolving consumer preferences for healthier and more convenient options. Duda, a prominent meat brand, has expanded its poultry range, catering to…

The majority of subcategories within cough, cold and allergy remedies recorded positive growth in retail volume terms in 2023. This was due, in a large part, to a return pre-pandemic lifestyles, which facilitated the spread of the influenza virus and…

Even before the onset of COVID-19, the review period had seen strong growth in demand for ready meals packaging, but the pandemic added impetus to this trend in 2020. With consumers spending more time at home during the year, they ate more meals…

There was a sharp acceleration in the rate of growth in demand for sauces, dressings and condiments packaging during 2020, as consumers spent more time at home and prepared and ate more meals and snacks there. There was particularly strong growth in…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Australia covers production and consumption trends in agricultural commodities, energy…

In 2023, Poland ranked eighth in Eastern Europe for average gross income, but experienced a 2.2% decrease in per capita disposable income in that year, owing to an economic slowdown and surging inflation levels. However, projections for 2023-2028 are…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

In 2023, Poland’s GDP growth slowed sharply to 0.1%, due to reduced household spending and public consumption amid the environment of surging inflation, despite a boost from increased capital formation and exports. The economy is predicted to rebound…