Poland

Retail value growth was double-digit in 2023, with sales driven by inflation and rising prices. However, following trends noted across the review period, retail volume sales declined. Rising awareness of the potential negative health effects…

In 2022, packaging in Poland was becoming increasingly influenced again by pre-pandemic lifestyles and practices. For example, sugar confectionery experienced a significant shift towards smaller packaging options. The more compact sizes helped to…

There was modest volume growth in 2022, partly due to an influx of Ukrainian refugees fleeing the Russian invasion and partly as a result of a post-pandemic return to regular school and work patterns. However writing instruments saw a decline in…

Vacuum cleaners witnessed a recovery in 2023, as inflationary conditions eased slightly. Despite the essential status that vacuum cleaners have in virtually all Polish homes, the high inflation that swept across Europe during 2022 put pressure on…

Limited-service restaurants in Poland saw growth in transactions and current value sales slow in 2023 as stubbornly high inflation continued to drive up menu prices and make consumers more cautious in their spending habits. However, the downturn was…

The PET bottle is the dominant pack type in Polish soft drinks, in the retail channel in particular. PET bottles are seen as a convenient option for many soft drink products, such as carbonates and bottled water, as they come in various pack sizes,…

In 2023, small local grocers recorded low growth in retail value sales. Double-digit inflation has changed the shopping habits of Poles. Consumers purchase less, save money, buy cheaper alternatives or limit their consumption. In 2023, sales of beer…

In 2023, general merchandise stores recorded strong current value sales growth. Much of this stemmed from the strong performance of variety stores, which in keeping with its performance throughout the review period, recorded high double-digit growth…

After declines were seen for men’s grooming in Poland during the pandemic, value sales returned to the 2019 level in 2022, while 2023 witnessed continued robust retail volume recovery, and sales finally returned to the pre-pandemic level. Despite…

Self-service cafeterias was one of the strongest performers among the main foodservice categories in Poland in terms of growth in transactions and current value sales in 2023. Like limited-service restaurants, it weathered the cost-of-living crisis…

While full-service restaurants in Poland continued to post growth in current value sales in 2023, this was primarily due to price hikes imposed to offset rising costs amidst stubbornly high inflation. Transactions declined slightly as falling…

In 2023, home laundry appliances are showing signs of recovery, with a slight increase in retail volume sales. After a notable decline in 2022, consumers have returned to purchasing home laundry appliances. This recovery may be attributed to several…

Food preparation appliances continue to see robust volume growth in 2023, underpinned by the strong emphasis on home cooking. There has been a growing interest in healthy eating among Polish consumers, leading to a stronger emphasis on home-made…

Other pet food in Poland is expected to register higher volume growth than either dog or cat food in 2024. With many Poles leading increasingly hectic lifestyles, there is a noticeable trend toward pets that require less maintenance. In particular,…

In 2023, the ageing population in Poland drove sales in adult retail incontinence goods, which saw positive, double-digit retail volume and value growth. As the number of older adults in need of special health assistance rose, this was accompanied by…

In 2023, nappies/diapers/pants in Poland recorded positive retail value sales, driven by rising price points. As such, despite these positive results, retail volume sales declined. The falling birth rate is negatively impacting sales opportunities in…

In 2023, retail value sales of retail e-commerce recoded healthy growth. The category benefited enormously from the pandemic during which there was a surge in the number of consumers shopping online. While the threat from COVID-19 has waned…

Specialist coffee and tea shops and cafés were the strongest performers within cafés/bars in Poland in current value growth terms in 2023. While both saw trade slow sharply as the cost-of-living crisis made consumers inclined to rein in discretionary…

Large cooking appliances continue to volume sales decline in 2023 for the second consecutive year, due to several factors. With many consumers having purchased functional and durable large cooking appliances in the pandemic, there was lower levels of…

Toys and games in Poland maintained robust sales in 2023, in part driven by the significant growth of online games and subscriptions. This surge is largely due to the increasing shift towards digital platforms in general, as consumers engage with…