Poland

An unbiased judiciary weakens the rule of law and corruption is more prevalent, but the business environment continues to thrive. Although the economy is expected to slow markedly in the short term owing to high inflation, medium-term prospects are…

Sales of fine cut tobacco declined in retail volume terms in 2023. Like cigarettes, this category received a sales boost in 2022 as large numbers of refugees entered Poland following Russia's invasion of Ukraine. However, in 2023 the influence of…

Consumer foodservice through retail was by far the most dynamic performer in terms of growth in outlet numbers in Poland in 2023. This was mainly due to the rapid development of counters offering hot and cold food and beverages in grocery stores…

In 2023, RTD tea declined in volume terms. Demand fell as consumers became more budget-conscious due to the cost of living crisis and higher average prices. RTD tea is also highly seasonal drink, with high dependency on promotional activities from…

In August 2023, the World Apple and Pear Association (WAPA) published its production forecast estimating that the apple harvest in Europe in 2023 will be 3% lower than the previous year. Meanwhile, Poland, which is considered Europe's largest apple…

Despite Poland's sustained high inflation in 2023, the prices for sports and sports-inspired clothing continued their upward trajectory, albeit at a slower pace than in 2022. Consequently, sportswear experienced significant sales growth in value…

In 2023, outbound tourism from Poland expanded significantly, while domestic tourism witnessed double-digit growth, significantly contributing to the increased demand for men's swimwear. The rise in international and domestic travel has spurred a…

Recent fashion aesthetics like 'Old Money' and 'Quiet Luxury' have spurred a surge in demand for classic accessories such as hats/berets, belts, and silk scarves. In 2023, these categories exhibited substantial growth rates, reflecting the evolving…

In the first half of 2023, concerns and misconceptions arose regarding the importation of sunflower oil into Poland, primarily due to geopolitical issues and trade restrictions. The Minister of Agriculture clarified that sunflower oil was not,…

In 2023, Poland’s inflation rate remains in double-digits and many households are experiencing a deterioration in living conditions. The uncertain macroeconomic situation, high interest rates and the depreciation of real incomes has caused a slowdown…

The post-pandemic return to normal lifestyles is helping to revive the charge card category, with transactions rising alongside the recovery in travel. Nevertheless, charge cards issued by banks continue to be infrequently utilised and the number in…

With rising awareness of healthy food, Polish consumers have been gradually turning towards healthy snacks whenever they can, including on-the-go, for school, work, and picnics. Producers of packaged snacks therefore aim to provide consumers with…

As the popularity of home cooking rises, spurred by lessons learned during the pandemic and ongoing inflation in Poland, Poles are increasingly preparing meals at home. This trend is expected to drive sales of dairy products often used as…

Poland’s economy experienced both challenges and opportunities amidst a backdrop of various current affairs. The country faced ongoing effects of the COVID-19 pandemic, which continued to impact economic activity and create uncertainty. The…

Despite being an emerging product in Poland, sports drinks saw volume sales growth slow in 2023, due to ongoing inflation and diminishing purchasing power. Nevertheless, it was still one of the top performing categories in soft drinks. The importance…

Inflation and rising interest rates kept the Polish light vehicle market subdued in 2022; however, the next five years should bring it back on a moderate growth path. The electric vehicle fleet, albeit lagging behind Western European countries, is…

Following a remarkable surge in demand for vitamins during the peak of the pandemic, growth remained fairly modest in retail volume terms in 2023. While vitamins remain a staple in many Polish households, the immense initial demand set a high…

Portable players recorded further growth in 2023, with wireless speakers driving this sales increase, as these products continue to attract consumer interest. Consumers are keen on the high quality of the sound they offer, we well as their advanced…

Apparel and footwear specialists recorded moderate value sales growth in 2023. A positive impact on the channel is the rapidly changing fashion that drives the sale of fast fashion, and even the visible trend of ultra-fast fashion, where consumers…

Traditional toys and games in Poland maintained healthy growth in 2023, despite the landscape being shaped by inflation and geopolitical uncertainties which have influenced consumer spending habits overall. Despite these challenges, the category…