Poland

In 2023, powder concentrates registered a significant price growth of 30%. Players had done all they could to prevent prices rising in 2021 and 2022. In addition, concentrates escaped the impact of the sugar tax, due to a loophole, and this meant…

Over recent years, second-hand shopping gained global traction, primarily among Gen Z. This trend has now transcended demographics, notably appealing to parents of small children. With Poland's ongoing cost of living crisis and the rapid growth of…

In the first half of 2023, sweet spreads in Poland witnessed a surge in innovative flavour profiles, highlighting a trend towards experimental taste combinations. Bartnik Mazowiecki, notably, introduced Kokosowy Orzeszek, a unique blend of hazelnut…

Tourist visitor levels in Poland recovered in 2023, despite global macroeconomic pressures such as high inflation and the rapid escalation of living costs. This was an improvement on previous years when the pandemic prevented people from travelling.…

Poland has been witnessing a continuous decline in its population since 2012, with the number of births in 2022 reaching a post-war low. According to the Central Statistical Office (GUS), in 2022, the number of births was estimated at 305,000, which…

A high proportion of Polish population suffer from sleep disorders, and this problem intensified during the review period. During the COVID-19 pandemic, consumers were forced to deal with high levels of anxiety and stress, which resulted in many…

The consumer health industry in Poland registered a decline in constant value terms in 2023, following the static performance of the previous year. This was against a backdrop of rising inflation, exacerbated by the conflict in neighbouring Ukraine,…

Air passenger traffic levels in 2023 demonstrate that consumers remain eager to travel, despite skyrocketing ticket prices. That said, the higher ticket prices, resulting from higher costs for operators, more robustly support value growth, while…

Imaging devices continued to record declining volume sales in 2023, predominantly due to a strong fall in sales of digital cameras, which are more frequently being replaced by alternative devices. The rise of smartphones with advanced camera…

Traditional toys and games in Poland maintained healthy growth in 2023, despite the landscape being shaped by inflation and geopolitical uncertainties which have influenced consumer spending habits overall. Despite these challenges, the category…

Premium beauty and personal care saw another year of dynamic double-digit current value growth in Poland in 2023, although from a lower base than the mass segment. The momentum of the premium segment was higher than the mass segment, and in fact…

Although growth was lower than premium beauty and personal care, mass beauty and personal care witnessed a second year of double-digit current value growth in Poland in 2023. High current value growth was seen across all mass beauty and personal care…

In 2023, baby and child-specific products maintained dynamic current value growth in Poland. This growth was purely due to price rises, as volume sales were unable to return to growth. However, different performances were seen across categories. For…

Appliances and electronics specialists saw current value sales decline slightly in 2023. Trade was depressed as rapidly rising inflation caused unit prices to increase sharply and weakened consumer confidence and purchasing power. These conditions…

In 2023, health and beauty specialists recorded strong growth in value sales. This channel has thus far been relatively resistant to the rising cost crisis in the country. This is influenced by its wide range of products and rapid response to the…

High inflation continues to exert a strong impact on the coffee category in 2023, putting pressure on all parts of the industry, from production to consumption. Coffee production is labour intensive, but also incurs costs in terms of fertilizers,…

Circular fashion, a sustainable approach encompassing recycling, upcycling, and extending the lifespan of jeans through repair and resale, stands at the forefront of the fashion industry's movement towards reducing waste and environmental impact.…

In 2023, the Polish government implemented new regulations aimed at supporting bakeries and pastry shops amid escalating gas prices. Effective from April 7, these regulations broadened the eligibility criteria for purchasing gas at a regulated price…

In 2023, baked goods in Poland has witnessed significant innovations, reshaping traditional baking practices. Notable player Dan Cake Polonia introduced an array of novel hamburger buns, including a bistro variant infused with natural sourdough and a…