Poland

Imaging devices continued to record declining volume sales in 2023, predominantly due to a strong fall in sales of digital cameras, which are more frequently being replaced by alternative devices. The rise of smartphones with advanced camera…

Inflation and higher production costs forced food companies in Poland to raise prices towards the end of the review period. While small producers often could not afford to do so without losing contracts with retail chains, larger companies like…

Traditional toys and games in Poland maintained healthy growth in 2023, despite the landscape being shaped by inflation and geopolitical uncertainties which have influenced consumer spending habits overall. Despite these challenges, the category…

Premium beauty and personal care saw another year of dynamic double-digit current value growth in Poland in 2023, although from a lower base than the mass segment. The momentum of the premium segment was higher than the mass segment, and in fact…

Although growth was lower than premium beauty and personal care, mass beauty and personal care witnessed a second year of double-digit current value growth in Poland in 2023. High current value growth was seen across all mass beauty and personal care…

In 2023, baby and child-specific products maintained dynamic current value growth in Poland. This growth was purely due to price rises, as volume sales were unable to return to growth. However, different performances were seen across categories. For…

Appliances and electronics specialists saw current value sales decline slightly in 2023. Trade was depressed as rapidly rising inflation caused unit prices to increase sharply and weakened consumer confidence and purchasing power. These conditions…

Against the backdrop of double-digit inflation in Poland, employees are increasingly interested in non-wage benefits that can help mitigate the rising cost of living. Many companies are responding to this pressing need by expanding the range of…

As the number of obese and overweight people in Poland has been increasing, NGOs and the Ministry of Health promote increasing physical activity and reducing calorie consumption, especially underlining reducing the consumption of sugary drinks. The…

The market for paediatric consumer health showed an improved performance in retail volume terms in 2023. While the COVID-19 outbreak temporarily hindered its progression, it showed signs of a revival during the year, as children spent more time…

Other hot drinks continues to face the threat of high inflation in 2023, with pressure on costs resulting in further price rises. Consumers are seeking more budget-friendly options in this category, with a shift away from premium and gourmet hot…

Hot drinks preferences amongst Poles have been influenced by new flavours, and the expanding addition of novel, healthy herbs, roots and plants. Increasing numbers of consumers are tending to support more ethical businesses, which has fuelled their…

Glass jars is the dominant pack type in jams and preserves, which remains the main sweet spreads category – but thin wall plastic containers are growing in popularity as a cheaper alternative, with this latter pack type again recording double-digit…

In 2023, the Polish dairy industry experienced increasing production costs leading to extremely high retail prices for butter. This prompted producers to explore various strategies to prevent further price hikes, maintaining consumer affordability.…

The market for herb-based remedies and supplements is generally correlative with the broader environment of OTC medicines. For many consumers, the primary focus is on addressing health concerns, with product composition being a secondary…

Recent years have witnessed a surge in sales in ready meals and soups in Poland, thanks to innovative product launches. Dobrowolscy, renowned for high-quality delicatessen products, introduced a line of ready meals, Dobrowolscy od Kuchni, featuring…

Glass bottles continued to be the dominant pack type in the Polish alcoholic drinks market in 2022, continuing to fight off the stiff competition from metal beverage cans. This is because the reputation of glass bottles is very high in Poland. Glass…

Further decline in both the new and second-hand cars market has impacted demand for in-car entertainment products in Poland in 2023. A shortage of essential parts and components affected sales of new cars in the year, resulting in strong demand for…

Since the outbreak of COVID-19, many Polish consumers have adopted more thorough and more regular cleaning routines, boosting sales of surface care products. PET and HDPE bottles are the leading pack types in surface care as they are able to offer a…

While vegetarian staple foods continued to gain strength in Poland in 2022, they were already treated as basic products by Polish consumers. For this reason, producers have been attempting to raise consumers’ interest with additional features in…