Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Food preparation appliances continue to see robust volume growth in 2023, underpinned by the strong emphasis on home cooking. There has been a growing interest in healthy eating among Polish consumers, leading to a stronger emphasis on home-made…
In 2023, home laundry appliances are showing signs of recovery, with a slight increase in retail volume sales. After a notable decline in 2022, consumers have returned to purchasing home laundry appliances. This recovery may be attributed to several…
Large cooking appliances continue to volume sales decline in 2023 for the second consecutive year, due to several factors. With many consumers having purchased functional and durable large cooking appliances in the pandemic, there was lower levels of…
Microwaves is enjoying steady volume growth as household penetration steadily rises. The category received a boost in 2022 following the surge of migrants from Ukraine. This was due to the huge numbers of people crossing the border into eastern…
Personal care appliances witnessed steady retail volume growth in 2023, although demand has weakened slightly year-on-year, due to the high cost of living. The demand for personal care appliances stems from the growing emphasis on self-care and…
Retail volume sales of refrigeration appliances witnessed further decline in 2023 as consumers grappled with higher costs of living. The purchase of new appliances has been weakened by the slowdown in the housing market, as fewer people moved homes.…
In general terms, small cooking appliances are seeing steady growth trend in retail volume terms, with demand underpinned by the elevated interest in cooking a home that has been seen among the population of Poland since the onset of the COVID-19…
Vacuum cleaners witnessed a recovery in 2023, as inflationary conditions eased slightly. Despite the essential status that vacuum cleaners have in virtually all Polish homes, the high inflation that swept across Europe during 2022 put pressure on…
The lifting of travel restrictions post-COVID-19 has had a positive impact on luggage, backpacks, business bags and handbags with these subcategories, particularly luggage, registering growth in both current retail value terms, albeit at a slower…
The affordability of lab-grown diamonds is a significant factor in their growing popularity in Poland. With prices up to 85% lower than natural diamonds of identical carat weight and grade, lab-grown diamonds present a cost-effective alternative for…