Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Pet products in Poland is expected to register value growth, though not as high as for pet food. However, one segment that is expected to register significant growth is pet clothing. This growth reflects a global movement towards pet humanisation,…
In 2023, baby and child-specific products maintained dynamic current value growth in Poland. This growth was purely due to price rises, as volume sales were unable to return to growth. However, different performances were seen across categories. For…
Bath and shower maintained growth in both retail volume and current value terms in Poland in 2023, with growth across all categories except hand sanitisers, sales of which continued to normalise after the peak of the pandemic. Bar soap saw one of the…
After rapidly changing circumstances in recent years, beauty and personal care in Poland experienced a certain level of stabilisation in 2023, with slow retail volume growth and dynamic current value growth. A major challenge for players was to…
Despite the challenges posed by rising inflation, colour cosmetics has emerged as a beacon of success for manufacturers and retailers alike. The year 2023 saw low overall retail volume growth, along with a dynamic increase in current value terms –…