Poland

Poland’s strategic geographical position makes logistics and trade of key importance and a strength for the country, with exports accounting for a half of its GDP. Innovation is also a strength, with the budget for research and development as a…

In 2023, breakfast cereals in Poland is experiencing substantial growth, primarily fuelled by an increased consumer focus on health and wellness, the appeal of ready-to-eat products, and rising disposable incomes. As health consciousness rises,…

2023 was another turbulent year for bottled water in Poland. Rising inflation and the increasing cost of materials had a strong impact on bottled water unit prices. As prices rose, the demand for bottled water declined in comparison to the last year.…

In order to look at the trends in booking, we look at the overall trends in travel. Polish consumers are re-embracing the opportunity to travel again after the pandemic restrictions were lifted, and we are seeing strong trends in both domestic travel…

Retail value growth was double-digit in 2023, with sales driven by inflation and rising prices. However, following trends noted across the review period, retail volume sales declined. Rising awareness of the potential negative health effects…

Sales of beer declined in 2023 in on- and off-trade volume terms as high inflation and rising living costs restricted consumer purchasing power. With money being tight many consumers were forced to focus on basic necessities and therefore they were…

While HDPE bottles and folding cartons remained the two biggest pack types in Polish beauty and personal care packaging in unit volume terms in 2022, squeezable plastic tubes was third biggest and was also continuing to record rising unit volumes in…

After rapidly changing circumstances in recent years, beauty and personal care in Poland experienced a certain level of stabilisation in 2023, with slow retail volume growth and dynamic current value growth. A major challenge for players was to…

Bath and shower maintained growth in both retail volume and current value terms in Poland in 2023, with growth across all categories except hand sanitisers, sales of which continued to normalise after the peak of the pandemic. Bar soap saw one of the…

In 2023, baked goods in Poland has witnessed significant innovations, reshaping traditional baking practices. Notable player Dan Cake Polonia introduced an array of novel hamburger buns, including a bistro variant infused with natural sourdough and a…

The lifting of travel restrictions post-COVID-19 has had a positive impact on luggage, backpacks, business bags and handbags with these subcategories, particularly luggage, registering growth in both current retail value terms, albeit at a slower…

In 2022, dried baby food was only offered in three pack types: flexible aluminium/plastic, flexible plastic and folding cartons. However, flexible aluminium/plastic was the dominant packaging format in this category, as it is easy to open, reseal and…

Poland has been witnessing a continuous decline in its population since 2012, with the number of births in 2022 reaching a post-war low. According to the Central Statistical Office (GUS), in 2022, the number of births was estimated at 305,000, which…

In 2023, baby and child-specific products maintained dynamic current value growth in Poland. This growth was purely due to price rises, as volume sales were unable to return to growth. However, different performances were seen across categories. For…

In 2023, the away-from-home (AFH) tissue and hygiene landscape in Poland saw positive double-digit value growth as the landscape continued to recover from the impact of COVID-19. A strong recovery was particularly noted from the HORECA (Hotel,…

Appliances and electronics specialists saw current value sales decline slightly in 2023. Trade was depressed as rapidly rising inflation caused unit prices to increase sharply and weakened consumer confidence and purchasing power. These conditions…

Apparel and footwear specialists recorded moderate value sales growth in 2023. A positive impact on the channel is the rapidly changing fashion that drives the sale of fast fashion, and even the visible trend of ultra-fast fashion, where consumers…

The prevailing inflationary pressures in Poland have wielded a substantial influence over apparel and footwear in 2023. Escalating living costs have prompted a gradual shift among Polish consumers towards more affordable brands and private label. As…

Recent fashion aesthetics like 'Old Money' and 'Quiet Luxury' have spurred a surge in demand for classic accessories such as hats/berets, belts, and silk scarves. In 2023, these categories exhibited substantial growth rates, reflecting the evolving…

Demand for both adult and paediatric analgesics continued to grow in retail volume terms in 2023. Such products are widely used in Poland, particularly in the case of pain which is fleeting or immediate. With the rapid pace of modern life, consumers…