Poland

Health and wellness is increasingly shaping purchasing decisions in Poland, with consumers keen to maintain good health while preventing future health conditions. Consequently, consumers are looking to reduce sugar, salt, and fat while increasing…

Following the COVID-19 pandemic, consumers in Poland have been increasingly focused on improving their overall health and wellness, supporting everyday living and working towards preventing long-term illnesses. This has led many to migrate towards…

Health and wellness is a growing trend within hot drinks in Poland, with consumers aligning their food and drink choices with healthier lifestyles. Consumers are increasingly looking for low-fat, sugar and salt options while reducing elements they…

In 2023, health and wellness dairy products and alternatives benefited from a rising focus on foods that maximise health benefits and reduce the risk of longer-term health conditions. Consequently, consumers in 2023 increasingly looked to avoid high…

An increasing number of Polish consumers are embracing a healthy and active lifestyle, looking for cooking ingredients and meals with claims and benefits that align with these goals. Many consumers are looking to reduce salt, fat and sugar while…

The number of Poland's households will experience a slight increase over 2022-2027, with single-person households continuing to dominate. In 2022, household spending was notably affected by soaring inflation and rising interest rates, with a fifth of…

Flexible packaging is the favoured choice in hot drinks packaging in Poland, boasting the highest retail unit volume sales, especially in categories like tea and coffee. Among flexible packaging options, flexible plastic is the most popular pack…

The year 2023 has been characterized by another year of high inflation, with consumers struggling with costs. Despite this, coffee is gaining popularity not only in cafés, but also at home and in the workplace, with a growing interest in speciality…

Economic dynamics, notably high inflation and escalating living costs have fuelled a greater emphasis among consumers in Poland on price-consciousness. This inclination has driven a significant demand for cost-effective yet high-quality hosiery…

When adjusted for the effect of inflation, the market for homewares in Poland saw a decline in retail value terms in 2023. Having witnessed a surge in demand during the pandemic, when consumers developed a keen interest in cooking and eating at home,…

Overall, there is expected to be a fall in volume sales of home video in Poland in 2024. TVs remain a high priority consumer electronic product, being one of the most popular products in terms of both value and volume sales. Nevertheless, demand has…

Despite substantial price increases amidst soaring inflation, overall current value sales growth for home products specialists in 2023 was slightly weaker than in 2022. Trade in the two largest channels of home improvement and gardening stores and…

In 2023, home laundry appliances are showing signs of recovery, with a slight increase in retail volume sales. After a notable decline in 2022, consumers have returned to purchasing home laundry appliances. This recovery may be attributed to several…

Retail value growth was double-digit in 2023, driven by rising price points and ongoing inflation. Despite rising prices, retail volume growth was positive in all areas, driven by electric insecticides and spray/aerosol insecticides. Weather…

The home improvement market in market in Poland saw modest growth in current value terms in 2023. However, this was driven by inflation, rather than any real increase in demand. In the face of a challenging macroeconomic environment, with high…

Home furnishings in Poland registered a far more muted performance in current value terms in 2023, when compared to the previous years of the review period. This came within a context of a challenging macroeconomic environment, with inflationary…

Although metal aerosol cans continue to be the leading pack type in spray/aerosol insecticides in Poland, HDPE bottles have been gaining share in recent years and were recording particularly strong growth in 2023. This is due to the increasing…

In 2023, results on the home care landscape were impacted by rising inflation and the increased cost of living in Poland. For players on the landscape, the rising costs of resources posed a significant challenge, with cost increases seen across raw…

Home audio and cinema in Poland is expected to register volume decline. This represents a continuation of the downward trend established over the review period. This shift is due to household preferences moving away from home audio and cinema towards…

The home and garden market in Poland registered a more muted performance in current value terms in 2023, when compared to the previous years of the review period. This came within a context of a challenging macroeconomic environment, with…