Poland

The Polish meat market is undergoing a phase of brand rejuvenation and minor innovations to align with evolving consumer preferences for healthier and more convenient options. Duda, a prominent meat brand, has expanded its poultry range, catering to…

Retail volume sales of refrigeration appliances witnessed further decline in 2023 as consumers grappled with higher costs of living. The purchase of new appliances has been weakened by the slowdown in the housing market, as fewer people moved homes.…

In 2023, the ageing population in Poland drove sales in adult retail incontinence goods, which saw positive, double-digit retail volume and value growth. As the number of older adults in need of special health assistance rose, this was accompanied by…

In 2023, retail value sales of retail e-commerce recoded healthy growth. The category benefited enormously from the pandemic during which there was a surge in the number of consumers shopping online. While the threat from COVID-19 has waned…

High inflation led to a deterioration in consumer purchasing power in 2023 with many consumers who had the additional financial burden of mortgages and other loans being particularly badly affected. Instalments increased significantly as a result of…

The digital revolution has been rewiring retail for years. The Coronavirus (COVID-19) pandemic accelerated this transition as e-commerce became the default setting for many housebound consumers. The crisis-inspired surge in e-commerce is leading to a…

In 2023, retail tissue in Poland registered double-digit retail value growth, the result of high inflation and rising price points. As manufacturers faced increased production costs, these were passed on to consumers, resulting in higher unit prices.…

In 2023, rice, pasta, and noodles in Poland is gravitating towards convenience and innovative formats. This shift is in response to changing consumer preferences that increasingly value quick, easy-to-prepare options alongside nutritional benefits.

In 2023, RTD coffee leads as the fastest growing category in soft drinks, in volume terms. Despite the unfavourable economic conditions, RTD coffee continues to attract new consumers. The product category is widely available in the modern trade, with…

In 2023, RTD tea declined in volume terms. Demand fell as consumers became more budget-conscious due to the cost of living crisis and higher average prices. RTD tea is also highly seasonal drink, with high dependency on promotional activities from…

Spirit-based RTDs was the most dynamic category within RTDs in Poland in 2023. Looking to capitalise on the growing demand for these products players continued to develop and launch new lines of RTDs in 2023. For example, in 2023 Jack Daniel's & Cola…

In the first half of 2023, sauces, dips, and condiments witnessed significant growth. A key factor contributing to this trend was the introduction of numerous innovative products that redefined traditional offerings, appealing to the increasingly…

There was a sharp acceleration in the rate of growth in demand for sauces, dips and condiments packaging during 2020, as consumers spent more time at home and prepared and ate more meals and snacks there. This continued in 2021, with the COVID-19 and…

In 2024, savoury snacks saw growth across all metrics in Poland, although volume growth increase was marginal while current value growth slowed but remained robust.

Self-service cafeterias was one of the strongest performers among the main foodservice categories in Poland in terms of growth in transactions and current value sales in 2023. Like limited-service restaurants, it weathered the cost-of-living crisis…

Skin care in Poland flourished throughout the review period, seemingly unaffected by the impact of the pandemic and prevailing economic challenges, and retail volume and current value growth continued in 2023, with increases in sales across all…

A high proportion of Polish population suffer from sleep disorders, and this problem intensified during the review period. During the COVID-19 pandemic, consumers were forced to deal with high levels of anxiety and stress, which resulted in many…

In general terms, small cooking appliances are seeing steady growth trend in retail volume terms, with demand underpinned by the elevated interest in cooking a home that has been seen among the population of Poland since the onset of the COVID-19…

In 2023, small local grocers recorded low growth in retail value sales. Double-digit inflation has changed the shopping habits of Poles. Consumers purchase less, save money, buy cheaper alternatives or limit their consumption. In 2023, sales of beer…